I tested 5 free ChatGPT alternatives. One invented facts with confidence
I put five free AI chatbots through the same tests for writing, fact-checking, image analysis and speed. Most had clear strengths; one gave an answer that sounded convincing until the facts were checked.
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Ubersuggest review: what I still use it for at my SEO agency
Ubersuggest has had one of the stranger evolutions in SEO software. Search Engine Watch wrote about it back in 2013, when Übersuggest was basically a free way to turn Google Suggest data into long-tail keyword ideas (kind of like Yoast Suggest, but a bit fancier). By 2018, it had become a more recognizable keyword research […]
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Best SEO books for 2026: what I learned from reading them
The ideas worth taking back to your website, the arguments I question, and the books I would recommend for different kinds of work.
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Best broken link checkers: I ran 12 tests – here’s what I found
A broken link checker should help you finish the repair: find the failed destination, locate the link in your content and check the replacement. For a free option inside WordPress, I’d start with WPMU DEV’s Broken Link Checker. For an audit without another plugin, I’d start with Screaming Frog, provided its 500-URL crawl limit covers […]
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KWFinder review: I made it my main keyword tool for a week
After spending more than 20 years running search-led publishing businesses and relying on SEO tools to make real editorial, traffic, and investment decisions, I approached KWFinder not just as another reviewer, but as a publisher – someone who has to decide which search opportunities truly deserve time and money, not just tick off another feature […]
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100+ Best Free SEO Tools in 2026: actually free options
Search Engine Watch published its first major free SEO tools roundup in 2013. We returned to the subject in 2016 with a list built from recommendations supplied by SEW readers and experienced search professionals. A decade later, the problem is no longer finding SEO tools. It is working out which ones are still useful, which […]
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Bing Webmaster Tools AI Performance review: 7 things we love
I am a fan of Bing Webmaster Tools. I’ve said it multiple times, and I’ll say it again: I think they’ve come a long way in the last few years and have really improved their product. Today, we’re looking at a relatively recent feature: the AI Performance Report. We’ll use one of our sites to […]
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6 best SEO courses that are actually worth taking in 2026
Search Engine Watch was comparing online SEO training options back in 2008. At the time, paying roughly $150 for a beginner course could be the easiest way to get organized instruction and access to an expert. That is no longer the bargain it once was. Today, excellent explanations of crawling, search intent, keyword research and […]
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9 best internal linking tools we still like in 2026
Internal linking has always played a crucial role in effective SEO. While its importance remains, the approach has evolved: many now seek automated and AI-powered solutions to handle this complex task efficiently. In this guide, we’ve reviewed today’s leading internal linking tools to identify the best, most up-to-date options available this year. If you think […]
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Positive SurferSEO review: 7,000 words later, here’s what it does best
Here we are on the verge of my 3rd review! I’ve already reviewed SerpStat and SE Ranking, and have decided to review SurferSEO (or is it Positive Surfer?) next. After being acquired by the French company Positive Group they are now referring to themselves as ” AI visibility platform for maximum organic growth”. And yes, […]
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15 best Linkedin alternatives in 2026
Linkedin is an amazing professional networks if you’re looking to expand your reach, find a new job or just learn stuff. I’ve been using it more and more in the last few months, trying to expand my networking reach. But I do understand the shortcomings that it might have, and why many people might be […]
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SE Ranking review (2026): Powerful, polished and no longer cheap
It’s time for my second review here at SEW, and I couldn’t be more excited. Today, I’m diving into SERanking and analyzing its features, just as I did in my SerpStat review, which I hope you enjoyed. First off, it’s important to mention that this isn’t a paid review nor have we been compensated to […]
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Serpstat review: what we learned after using it for a year
In my career spanning over 20 years in SEO, publishing, and content, I’ve used, as you might guess, quite a lot of SEO tools. Even when I had stepped away from the day-to-day activity and handed my duties over to an SEO manager, I was still interested in the advances in SEO tools Now, after […]
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11 best alternative search engines to Google in 2026
In recent years, Google has made significant changes that have particularly impacted publishers and other content creators. At the same time, we’ve witnessed the rise of alternative search engines. Although Google continues to dominate the market, there are many reasons you might consider exploring other options. We’ve compiled and tested a list of alternatives in […]
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Best Search Engine for Privacy in 2026 [7 Ranked]
DuckDuckGo is the best private search engine for most people, but it is not the right answer for every threat model. We examined what seven active services collect, where their results come from, how they make money, and whether their AI can really be turned off. Read below for the full list and analysis. Privacy […]
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How to manage online reviews across the web and social media
Online reviews have never been as important as they are today. Managing online reviews is crucial for any business to safeguard their brand.
Post from David White
How to make online reviews one of your most powerful SEO weapons
The importance of online reviews is undeniable. Let’s talk about a few big ones in making online reviews one of the strongest weapons in your SEO arsenal.
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How to optimize your Google My Business listing
A Google My Business profile is an essential tool for local SEO and helps to cement the online presence outside of a website. Here we give you an update on how to optimize your listing.
Three ways to maximize the SEO impact of user-generated content
If properly adapted, user-generated content could be a real benefit to your website. We discuss three ways how you can maximize the SEO impact.
Improve Social Proof By Generating More Reviews
We know that social proof is increasingly important in the world of ecommerce. How can we leverage it in product reviews in order to boost sales? Find out more from Guy Levine.
Post from Guy Levine