Amazon ordered to publicly share details of ads it serves in the EU
The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU.
Amazon ordered to publicly share details of ads it serves in the EU
The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU.
Amazon apologizes after its AI advertising system makes costly error
An issue impacting Amazon’s automated advertising system led to marketers being charged to promote products they couldn’t sell.
6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4
The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.
Reclaiming Amazon chargebacks and shortages: You can get HOW much back?
Did you know you could be losing up to 7% of your total annual revenue on Amazon in the form of chargebacks and shortages? Fears of a global recession have the retail industry facing some of the most challenging financial conditions in recent history. At a time when competition and inflation are rife businesses simply […]
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How to deal with chargebacks and shortages on Amazon?
The key to maintaining profitability on Amazon is to drive efficiencies in your supply chain and finances. While you may have a strong grasp on your negotiated terms and costs, unexpected fees in the form of chargebacks and shortages are a common challenge Vendors face. In this blog, we delve into why chargebacks and shortages […]
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Search in 2021: Five must knows for advertisers and marketers
2021 is set to be one of the most interesting years for search yet. Adthena’s VP of Marketing highlights five must-knows for marketers and advertisers.
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How to use XPath expressions to enhance your SEO and content strategy
How do you streamline research to produce content that addresses customers’ top questions and product concerns? Look no further than XPath Expressions. Catalyst’s Brad McCourt explains how XPath Expressions used in conjuncture with ScreamingFrog can be used to collect insights that fuel expert, authoritative, and trustworthy (E-A-T) content creation.
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Marketing on Amazon in 2020 [Report]
Anders Hjorth and Dan Saunders have compiled a detailed research report about marketing on Amazon, full of insightful data and actionable tactics.
Post from Barry Adams
Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
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Everything small businesses need to know to launch a campaign on Amazon
This infographic by Businessfinancing.co.uk breaks down each Amazon ad product and provides tips for getting started with your first Amazon ad campaign.
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How voice assistants like Alexa can help marketers reach elderly Americans
Digital marketers need to help seniors understand that there’s more to benefit than to fear with using and voice assistants like Alexa.
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Search and the ecommerce holiday season: Capturing key moments that matter
Leveraging real-time insights can take you all the way through to the January sales and more.
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Google + Amazon: Data on market share, trends, searches from Jumpshot
“We know Amazon and Google are big, but in reality many of us still underestimate them.” Jumpshot’s Head of Inights shares data on ecommerce market share.
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Who’s poised to win the brewing v-commerce wars?
While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond.
The post Who’s poised to win the brewing v-commerce wars? appeared first on Search Engine Watch.
Alexa.com adds more search tools to its competitive analysis
Now, the free tool “automatically generates top competing sites that it uses as the basis for a more in-depth competitive analysis report,” Alexa.com President Andrew Ramm told SEW.
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Image optimization for SEO: Everything you need to know for success
Basic image optimization tips that anyone can apply for any type of site, even WordPress. Lots of facts, stats and screenshots included.
The post Image optimization for SEO: Everything you need to know for success appeared first on Search Engine Watch.
New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s desire to discover brands.
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