37 Awesome Tools To Get The Most From Your SEO Campaigns
Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing tasks.
The post 37 Awesome Tools To Get The Most From Your SEO Campaigns appeared first on Search Engine Land.
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Optmyzr’s New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts
AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for pro…
Bing Ads Launches Universal Event Tracking For Goal Tracking
Today, Bing Ads announced the global launch of Universal Event Tracking to allow advertisers to define and track goals specific to their businesses. The company also announced that Universal Event Tracking (UET) sets the stage for audience based remark…
3rd-Party Campaign Management Platforms: A Secret To Search Ads Success
Contributor John Cosley shares data from Bing Ads that quantify the benefits of using a third-party tool to manage search ad campaigns.
The post 3rd-Party Campaign Management Platforms: A Secret To Search Ads Success appeared first on Search Engine L…
4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development
As a content creator and link builder, you’re likely always looking for fresh ideas and inspiration. Columnist Julie Joyce shares some new tools for ideation that have caught her eye.
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Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners
This morning, Facebook announced the expected relaunch of Atlas, the ad serving and measurement challenger to Google’s DoubleClick. Both Marin Software and Kenshoo have been named as Atlas’ paid search partners. Facebook describes the partnerships working this way: Using a Search Engine…
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Newest AdWords Editor Supports App Install Ad Campaigns
The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords. A…
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YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool
The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner. Google began alerting users that the tool…
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AdAlysis Launches To Make AdWords Ad Testing More Efficient, Accurate
Ad testing in paid search is a relatively painless — until it comes to the actual analysis. It’s easy to set up ads tests, but analyzing ad performance can be a time sucking process for even the most sophisticated paid search teams. Worse yet, the results can be misleading if enough…
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New Bing Ads Editor 10.5 Features Shared Library For Negative Keyword Lists
Bing Ads has released the latest update of Bing Ads Editor, the desktop tool for campaign editing and management. Version 10.5 includes supports several new features including a negative keyword library, and refined ad scheduling and geo-targeting opti…
8 Tools To Effectively Organize Your Link Building Campaigns
One of the most difficult parts of a link building campaign can simply be staying organized. Between gathering contact information, sending messages, making phone calls, reading responses, providing content… there’s a lot that goes into it! Plus, let’s be honest — a lot of things…
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Optmyzr Launches Bid Management Solution For Google Shopping Campaigns
Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that provides automation tools for Google AdWords management, has launched a new tool to help…
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Keylime Toolbox And Moz Analytics Debut “Not Provided” Data Recovery Solutions
Today, two companies announced new solutions to help solve the “not provided” problem that leaves SEOs in the dark about the search queries that lead users to their sites. Moz has added a new report to Moz Analytics, and Keylime Toolbox is a new company offering SEO Analytics Software…
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WordStream Adds A Paid Search Landing Page Grader To Its Docket Of Free Tools
Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ad copy can be daunting. To help marketers gauge the …
Update Your All in One SEO Pack WordPress Plugin Now
The Sucuri Blog issued a notice that a popular SEO plugin for WordPress web sites had a major security vulnerability. The plugin name is the “All in One SEO Pack” and the fix is easy, just make sure to update the plugin immediately. The vulnerability opened up WordPress blogs that used…
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Google AdWords Scripts For MCC Accounts Are Here And Ready To Use
After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Cli…
Enterprise SEO Audits – Go Beyond The Desktop Crawl
Digital technology — and the way consumers are using it — is evolving at a pace never seen before, and the platforms and tools used by digital marketers are trying to keep up with it all. We all know content is still king. In order to win the battle for the consumer’s attention,…
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AdWords Editor Version 10.4 Arrives With Bid Strategies Support
The PPC Twittersphere lit up today with word that Google dropped the latest version of AdWords Editor today. Here’s the lowdown on what’s new in Version 10.4. Bids and Bid Strategies: Much awaited, AdWords Editor now supports flexible bidding strategies. Users can update bid strategies…
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Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex
As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January…
Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization
Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social …