Category: Web Analytics

Google has confirmed there are issues with Google Analytics loading the platform. Google updated its status report to say that it has “restored for some users” and Google expects “a resolution for all users in the near future.”

Google Analytics is rolling out dashboards where you can create your own custom dashboards using Google Analytics data. Google explains that you can “create custom visualizations to quickly pull actionable insights from your Google Analytics data, all …

Google Analytics seems to have another bug, this time with data missing from the main charts. September 1, 2026 data is showing zero traffic to websites; I believe this is across every Google Analytics install.

Google Analytics seems to have had an outage starting at about 4 am ET this morning. The real-time analytics report within Google Analytics was not showing users all of the data. The issue now seems to be resolving a couple of hours later.

Microsoft, not to be outdone by Google, added AI citations to Microsoft Clarity, its web analytics tool. This report shows how your content is referenced in AI-generated answers.

Google announced that GA4, Google Analytics, has a new AI Assistant traffic measurement. This allows you to track AI chatbot traffic, like from ChatGPT, Gemini, and Claude. This is through a new AI Assistant channel in your Default Channel Group reports.

There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it remains flat. Some are suspecting this is the result of…

Google Analytics seems not to be functioning properly again. The real-time reporting feature is underreporting numbers for many sites. Google had a similar issue last month and a couple months prior to that.

Google Analytics real-time reporting screens seem broken again. I am seeing a ton of complaints about GA4 real-time reporting not showing full data.

OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the “more” section, those links contain these UTM parameters, before they did not.

I am seeing a number of complaints that Google Analytics real-time reporting is not working properly. Many are complaining that the data looks off and is underreporting, at best.

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named “Data not available” show up in their GA4 reporting.

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to compare the data between those two analytics tools – they…

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry – so you can benchmark how well or poorly you are doing.

Google announced what it is calling “strengthen your first-party data strategy with new tools.” These new tools are Tag Diagnostics and a new consent management setup within Google Ads, Google Analytics, and Tag Manager.

There are a ton of complaints and a lot of concern around Google Analytics missing data in the normal overview report for yesterday and today. I see it also, I am seeing no data from this site and others in my GA4 reports for yesterday or today – altho…

Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution models in GA4 over the next two weeks to i…