Our ‘Ultimate Guide to Google Penalties’ launches today

Google penalty notifications – and how to respond to them – continue to be confounding issues for SEOs. Our new guide provides answers and guidance.

The post Our ‘Ultimate Guide to Google Penalties’ launches today appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google Expands Webmaster Documentation Around Reconsideration Requests

Google clarifies and expands on their reconsideration request documentation for those webmasters who have been hit by a Google manual action.

The post Google Expands Webmaster Documentation Around Reconsideration Requests appeared first on Search Engi…

The War On Links

In case you didn’t notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we’ve killed the value of the link. The link, once a simple connector from…

Please visit Search Engine Land for the full article.

Google Says Don’t Delete Your Disavow File Prior To Uploading A New One

Yesterday, Matt Cutts, Google’s head of search spam, posted an interesting tip to SEOs around disavow file submissions. He said that you should not delete or remove the original disavow file when uploading a new one. He said instead, upload the new one, which will replace the old disavow…

Please visit Search Engine Land for the full article.

Demystifying Link Disavowals, Penalties & More

Findings from a recent Google Webmaster Hangout on Air (video) demystify link disavowals, penalties and more. Read on for the official word from John Mueller, Webmaster Trends Analyst from Google and friend to webmasters everywhere. First, Some Background Last month, I introduced Five Steps To…

Please visit Search Engine Land for the full article.

Google’s Matt Cutts On Common Disavow Link Tool Mistakes

Google’s head of search spam, Matt Cutts, posted a new video discussing some of the more common mistakes when using the disavow tool. Here are the six most common mistakes, note, the first one is by far the most common mistake out of all of them. (1) The file you upload should be a regular…

Please visit Search Engine Land for the full article.

Big Brand SEO & Penguin 2.0

Taking a broader look at Multinational SEO, though, throws up particular issues for the big brand sites out there, and I though that in light of the upcoming Penguin 2.0 update confirmed by Matt Cutts recently it would be useful to look at particular a…

Risk Management for Links – How To Prepare For The Next Penguin Update

After 2012 being dubbed the “Year of the Penguin,” Google’s Matt Cutts has already hinted that the next “Penguin 4” update will be bigger and more devastating than ever. We have seen big brands like Interflora get penalized and bounce back pretty fast. But how did that work? And what’s coming up…

Please visit Search Engine Land for the full article.