The Panda anniversary and what we desperately must remember about search
Celebrating 10 years of Google’s web quality algorithm Panda and its legacy which still casts a shadow over an SEO industry begging for change.
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A brief history of Google’s algorithm updates
These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Over the last decade, Google, as the leading search engine, introduced several major updates, and […]
The post A brief history of Google’s algorithm updates appeared first on Yoast.
Are keywords still relevant to SEO in 2018?
Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. However, when you dive into the subject, it uncovers some interesting issues. How much of a role should keywords really play in SEO in 2018?
Low-quality pages and how to fix them
Low-quality pages are pages that don’t contribute much to your SEO. In most cases, these pages add little value for your visitors as well. You can have different types of low-quality pages on your site, sometimes without even knowing it. Like thin content – pages holding little information – and duplicate content – pages showing the […]
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Duplicate content FAQ: What is it, and how should you deal with it?
There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it?
How to properly delete a page from your site
When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be […]
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Google Panda 4, and blocking your CSS & JS
A month ago Google introduced its Panda 4.0 update. Over the last few weeks we’ve been able to “fix” a couple of sites that got hit in it. These sites both lost more than 50% of their search traffic in that update. When they returned, their previous position in the search results came back. Sounds too good to be…
This post first appeared on Yoast. Whoopity Doo!
Did Google Panda 4.0 Go After Press Release Sites?
Nine days ago when Google released Panda 4.0 – which aims to filter out “thin” content from top rankings – we focused our attention on the big Winners & Losers charts, Since then, some have noted that press releases may have also been hit big time. Using SearchMetrics, I…
Please visit Search Engine Land for the full article.
Google Hits eBay With Manual Penalty In Search Results
What really happened to eBay dropping in Google’s search results this week? A source familiar with the situation tells Search Engine Land that Google hit eBay with a manual penalty this week. A manual penalty is when a human being at Google reviews a site and decides that it deserves some type of…
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Google’s Matt Cutts On What To Do If Your Site Was Hit By Panda
Google’s head of search spam, Matt Cutts posted a new video today talking about the Panda update. The question he tried to answer was, “what should a site owner do if they think they might be affected by Panda?” Matt’s short answer to the question is to make sure to write…
Please visit Search Engine Land for the full article.
How to Recover When Your Content Is Stolen
Last month, I shared a case study of a client I’m currently working with on a duplicate content issue. It turns out that this particular site had significantly lost rankings over the past year because of other sites “lifting” their content, often verbatim, causing the…
Please visit Search Engine Land for the full article.
Google Confirms Panda Update Is Rolling Out: This One Is More “Finely Targeted”
This morning I noticed a possible Panda update was rolling out, one that seemed to be “softer” in nature than the previous updates, where many webmasters who were originally hit by the algorithm are now claiming recovery. Google has confirmed a Panda update is rolling out and this…
Please visit Search Engine Land for the full article.
Google Update Underway: But For Payday Or Panda?
There appears to be an update underway, one that will be rolling out over a “multi-week” timeframe according to Google’s head of search spam, Matt Cutts. The update was announced by Matt on Twitter in response to a question about why some of the search results look spammy. Matt…
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3 Principles Of Future-Focused, No-Surprise Link Building
Link building doesn’t really fit the mold with the rest of the online marketing world. It’s unique and always changing. Even after trying to understand it, most marketers still don’t get it, and many SEO agencies don’t even want to touch it. That’s because link building is a moving target…
Please visit Search Engine Land for the full article.