Google: Ignore Link Spam Especially To 404 Pages
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again.
5 underrated skills you need to be a good digital PR – and how to master them
Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest.
Manual link building is more important than ever in 2024 by Page One Power
Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs.
Link devaluation: The hidden threat of SpamBrain
Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics.
Internal link building for an E-E-A-T-focused content strategy
Maximize your website’s E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model.
Link building in 2024: 12 ways to win or fail
Navigate the dos and don’ts of link building today. Maximize your website’s potential with effective backlinking practices.
Forget PageRank: Here’s why you should focus on ranking instead
Explore sustainable SEO strategies to improve organic rankings through performance, branding, crawl management and more.
What is digital PR for SEO?
Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO.
7 signs links aren’t dead: Why to plan for them in 2024
Which side of the backlink debate are you on? Consider these seven reasons to keep charging forward with link acquisition.
An Introduction to Artful Link Poaching
Link poachery falls into that class of link acquisition strategies that includes Link Reclamation and Link Harvesting. Link reclamation deals with asking Website owners to replace links whose original destinations have been taken offline. Link harvesting deals with redirecting assets you control – which have earned links – toward other destinations you control. These redirected…
SEOCausal: proving the impact of link building
The campaign Our client, a market leader in enterprise cloud business management solutions, was looking to re-establish itself as the first-choice provider of accounting solutions for businesses of all sizes, but in particular, with small businesses. Through a single large-scale content marketing campaign, we needed to reach and engage small business prospects and improve brand […]
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Endless Sources of Natural Links
One of the few phrases in search engine optimization for which I believe most people agree on a definition is “natural links”. Everyone seems to understand that these are “links bestowed by someone else without your knowledge or incentive”. “Natural links” equal “earned links” for all intents and purposes, although technically they include a few…
Acontextual Linking Strategies
So far as I can recall (and I ran a quick Google search to somewhat confirm this), I’ve never used the phrase “contextual link” in any blog post. And I’ve always wondered what people meant by “contextual links”. I somewhat half-assumed there was a fairly common definition for the phrase. Nope. When I thought of…
What Link Building Strategy Do Search Engines Implicitly Approve?
Do search engines implicitly approve of any link building strategies? Search engines prefer that you earn good links fairly, but they will accept links that use “nofollow” or “sponsored” link relation attributes. Any strategy that helps you earn editorially bestowed links or where you place properly disclaimed links is acceptable. You should not abuse exceptional…
Scalable, White Hat Link Acquisition Tips
Scalable, White Hat Link Acquisition Tips comply with search engine guidelines, don’t entail paying other people for links, and offer no guarantees of influencing search results. The links should create real value for human visitors wherever they are placed. I’ve historically divided link acquisition between “link building” and “earning links”. But the Web has evolved…
SEO news in May 2021: Google introduces a new language model
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our […]
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Crowd marketing: A link building method that only 2% use to rank higher on Google
Discover why crowd marketing as a link building strategy is still useful in 2020, the best practices to apply, and things to be aware of. Stay tuned!
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The anatomy of a negative SEO attack
LinkGraph CTO, Manick Bhan, discusses the most common types of negative SEO and details how site owners can perform negative SEO remediation.
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Five quick SEO wins to give your website a boost in search
SEO is not for the faint of heart. It takes tons of effort and know-how. That said, there are some quick wins you can apply, even with limited knowledge and expertise. This article details four of those quick win actions.
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Top strategies behind link building success
Need to improve your link building strategy? Here’s how to get started with your on-page and off-page SEO.
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