Daily Search Forum Recap: November 10, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Late last week, into this weekend…
Microsoft Copilot Gets AI Search With Better Links & Citations
Microsoft announced on Friday afternoon that Copilot now has its own dedicated search experience. Plus, because Microsoft knows how important publishers are to the ecosystem, it is making citations and links way more prominent and clickable.
Google Ads AI Max Underperforming Other Match Types
There have been a number of threads on LinkedIn over the past week about how poorly Google Ads AI Max is performing compared to other match types. The conversions or conversion value is greatly below other match types, in early tests, despite Google sa…
Google: SEO Advice On Using Two Different TLDs For Your Company
Google’s John Mueller responded with SEO advice on how a company can use two different TLDs for its company. The company wants to use the .co.uk for normal search and web traffic but .digital as a TLD for some of its marketing campaigns.
Google Opal Tool Creates Optimized Content In Scalable Way – Seriously?
Last week, Google announced Opal, a Google Labs project, expanded to more regions. Well, it also explained how you can use this tool to create optimized content in a scalable way – consistently and quickly, without much human intervention. Yea, does t…
Week Long Google Ads Invitation Access Bug Fixed
Google seems to have fixed a bug with inviting others to access your Google Ads account. This bug appeared about a week ago and it Google seemed to start to roll out a fix for this bug on Friday.
BlockRank: A Faster, Smarter Way to Rank Documents with LLMs
Large Language Models (LLMs) have revolutionized many areas of natural language processing, and information retrieval is no exception. A promising new paradigm called In-Context Ranking (ICR) leverages the contextual understanding of LLMs to re-rank a list of candidate documents for a given query. However, this power comes at a cost: the computational complexity of the […]
In AI SEO #10 is the new #1
DEJAN AI is a globally recognized AI SEO agency, widely regarded by industry leaders and media as the top authority in AI visibility innovation. Special thanks to Andrea Volpini for suggesting we test the impact of semantic tension. TL;DR We reverse-engineered Google AI Mode by analyzing 1,394 snippets across 213 prompts to see what Gemini […]
Google Search Ranking Volatility Heats Up – Movember Update
Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking update and volatility brewing. Like I’ve been saying since the num=100 parameter change, it has been harder to validate those feelings, but based on the…
How much of your content survives the AI Search filter?
But how much if your page content actually makes it to the model? About one third on average. Metric Value Total Characters Across All Pages 21,198 Total Characters Cited 6,818 Total Characters Not Cited 14,380 Overall Citation Coverage 32.16% Citation Analysis: owayo.com Source: owayo.com Citation Snippet Custom Running Shirts – owayo: owayo manufactures custom running […]
Browsing vs Content Fetcher
Google’s AI Mode has two modes of extracting information from the page: browsing and content_fetcher The core difference lies in their input requirements and how they are intended to operate within a workflow. browsing takes a single URL as its primary input, while content_fetcher takes a list of structured SourceReference objects. browsing (browse function) content_fetcher (fetch function) Summary of Differences Feature browsing (browse) content_fetcher (fetch) Primary […]
Search News Buzz Video Recap: Google Drops Search Features, Tests AI Mode Responses, Ad Click Trickery & More
Google dropped a number of search features and structured data types. Google is testing a new version of AI Mode. Google AI Mode gained three new agentic capabilities. Google AI Overviews continue to result in a drop in click-through rates…
New Google Merchant Center Preferred Audience Targeting For Promotions
Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled “preferred audience” and is available when setting up a promotion.
Google Performance Max Gains Waze Ads & Channel Performance Reporting
Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads.
Google Finance Gets Live Audio, Instant Transcripts & AI Insights
Google has been adding AI features to Google Finance – like what can go wrong? Recently Google’s Rose Yao announced Google Finance added live audio, instant transcripts and AI insights.
Google Merchant Center Adds Creative Content Section
Google added a new navigation button to Google Merchant Center labeled “Creative Content.” I believe this is where you access Product Studio, and all your videos and assets for your Merchant Center campaigns.
Google Discover Numerous Experiments Documented
As VP of Engineering for Search at Google, Rajan Patel said months ago – “We’re experimenting with various approaches to X in Discover.” Google has been super busy with testing various approaches to Google Discover. Here are some of the more recent tes…
Daily Search Forum Recap: November 6, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google dropped a number of search features and structured data types…
Last-minute Black Friday SEO prepping for ecommerce stores
Black Friday is three weeks away, so it’s time to finalize the last adjustments. Here’s what to focus on now, based on two Yoast Black Friday coffee chats with our own principal SEOs, Carolyn Shelby and Alex Moss. Alex states, “Black Friday isn’t one day anymore, but a season. If you’re not visible to AI […]
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Google Drops Support For More Structured Data Types & Search Features
Google’s John Mueller announced Google is “simplify the search results page” by removing “some features that aren’t being used very often and aren’t adding significant value to users.” This means more structured data types will be removed, but for some…