How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.
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Want media coverage? Make sure your content is emotional
New Fractl study shows which emotions are most prevalent in highly-linked-to content in each industry.
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Guide: How to effectively incorporate customer journey mapping into your marketing strategy
A comprehensive customer journey mapping guide that helps you understand the role of digital transformation and customer experience in your company’s success.
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How audience insights can improve your campaign’s bottom line
Blueclaw’s Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good.
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Digital marketing during COVID-19 times: Data-driven insights
The COVID-19 crisis has considerably affected the digital marketing sphere. Are there any positives? Serpstat’s VP of Marketing shares fresh statistics from their anonymous survey.
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Three tools providing actionable competitive research insight
The powerful driving source of any business is its competition. Three competitive research tools that provide highly actionable insights.
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Friday Commentary: Data Insights Or Cornflakes – What do you Base your Decisions on?
An insight is actually a source of information and is not data points. It is obtained by the analysis of data that directly impacts the business. Analysts thrive on data; executives need insights. Understanding the importance of an insight is critical to actually listen to it. The more cornflakes (data points) that get spread around, […]
Post from Sara Clifton on State of Digital
Friday Commentary: Data Insights Or Cornflakes – What do you Base your Decisions on?