Leveraging customer data and AI to drive ecommerce growth in 2021
Qubit’s Chief Revenue Officer Tracey Ryan O’Connor discusses pandemic-related ecommerce growth and the takeaways brands should consider this year
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Four digital marketing strategies to prepare for a wild holiday season
Digital marketing is critical this year as consumers do their holiday shopping online. Here’s how to adjust your strategies to reach your audience.
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Holiday marketing: Get the data that puts you ahead of the competition
Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketing.
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SEO tips for your retail store
Content Media talks about the importance of SEO for retailers and a few tips to boost your SEO.
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Will ASOS’ visual search tool revolutionize the retail industry?
The visual search ecosystem is growing rapidly, with innovations from Google, Amazon, eBay, AliExpress and Wayfair. And 1 year on from the launch of ASOS’ Style Match tool, Andrew Charlton reviews how to prepare for an visual-search future.
Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
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Google Trusted Stores Now Integrates With AdWords, Shows StellaService Ratings In US
Today Google formally announced several updates for Google Trusted Stores, the free ratings service Google launched in 2011, just ahead of Black Friday and Cyber Monday. AdWords Seller Ratings Integration Google Trusted Stores is now among the services that help to power seller ratings, which show…
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4 Paid Search Strategies To Advertise Your Entire Product Catalog
Over the last half decade, consumers have increasingly turned to search as an integral step in their purchase cycle. The convenience of online shopping, ability to quickly compare prices, and the wide selection of products and brands have fostered a hi…
3 Paid Search Strategies For Maximizing Brand Equity In Retail
Paid search continues to be a highly effective channel for retailers, driving traffic and a profitable return on investment (ROI). In fact, retail advertisers invest more in paid search than almost any other industry. For the most part, search represen…