New Google Help Doc Explains How To Identifying Traffic From Google Search
Google has published a new help document named Identify Google Search traffic in your web analytics or server logs. This document explains how to see if Google Search is sending you traffic in your own web analytics system or server logs by inspecting …
OpenAI ChatGPT Ads Updates: Intelligent Bidding, New Cost Targets, Geo-Flexibility & Product Set Filters
OpenAI just sent out its weekly ChatGPT Ads update email announcing a number of updates including intelligent bidding, new cost targets in Ads Manager, more geographic flexibility for product feed campaigns and more flexible product set filters.
Best Search Console tools for finding your next content update
Eight Search Console tools that show which pages to update next, from content decay reports to striking-distance queries and CTR gaps.
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Google AI Mode now shows customer reviews for products
Google AI Mode is showing customer reviews within product results, including the review text, star rating, source website, and posting date, a change that could help build shopper trust.
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Google Ads New Invalid Traffic (IVT) Overview Card
Google Ads announced a new Invalid Traffic (IVT) overview card within Google Search. Google’s Keerat Sharma wrote, “We’re rolling out the Invalid Traffic Overview Card in Google Ads to give advertisers front-end transparency into how we protect their c…
Google Ads Disallows Impersonate Public Figures With AI Even If Disclosed
Google Ads clarified in its unacceptable Business Practices policy that impersonating public figures using AI isn’t allowed, even if they disclose that they were generated or edited using AI.
Google Ads Disallows Targeting Users Based On Prohibited Content Interests
Google Ads has added a single line to the Restricted targeting in Personalized advertising policy. Google wrote, “Additionally, advertisers are not allowed to target users based on an interest in categories prohibited in Google’s ad network.”
Google Ads ‘Found On Site’ Icon & More Pages Label On Sponsored Results
Google is testing a new label on its sponsored results on Google Ads named “Found on site.” The label also has a text with a magnifying glass icon next to it. Next to the label is a site link that you can click on.
Bing shows website ratings from external review sites in ads
Bing is showing third-party website ratings, including ratings sourced from Bizrate, within its sponsored search results.
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Google Ads Editor Version 2.14 Is Now Available
Google has released version 2.14 of the Google Ads Editor, which includes 10 new features.
Google Analytics alternatives for small websites
Ten Google Analytics alternatives for small websites, compared by what they track, how to set up click and form tracking, price and cookie use.
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Google Ads Data Strength Uplift Metric Doc
Google Ads has posted a new help document about the data strength uplift metric. This comes a month after Google posted another help document on Data Strength Best Practices. “The data strength uplift metric gives you a clearer picture of the value you…
Bing Touts Two Methods To Turn Off AI In Search But It’s Not A Search Setting
Microsoft announced, again, that there are ways to turn off AI features in Bing Search. We covered it twice before, but the first time we covered it, Bing had a search setting to disable AI Search (aka Copilot) from showing up in Bing. The second time,…
Yahoo promotes Scout with a new search popup
Yahoo is showing a new blue popup that invites users to try Yahoo Scout and links straight to it, another sign Yahoo is pushing Scout harder.
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Bing gives AI Mode a new chat-style layout
Bing is testing a chat-style layout in AI Mode that moves the user’s query from the left to the right side of the page, similar to a change Google made earlier.
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Bing shows local business listings in AI Mode
Bing is displaying local business listings and map results within AI Mode, using a layout similar to its standard search results page.
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Bing pushes Copilot in Shopping when searches return no results
Bing adds an Ask Copilot button to its Shopping no-results page, creating another route to Microsoft’s AI assistant.
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AI SEO audit: 10 top tools for AEO scores and fixes
An AI SEO audit checks if ChatGPT, Gemini, Perplexity and Google AI Mode can reach, read and cite a website. These 10 tools score that visibility and show what to fix.
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Google tests moving AI Overview source count to the bottom of responses
Google is testing a new placement for the AI Overview source count, moving it from the top to the bottom of the response. Hovering reveals the full list of citations.
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Google Placing Source Icons At Bottom Of AI Overviews
Google is testing moving the citations or sources icons to the very bottom of the AI Overviews. Previously, these icons appeared at the top of the AI Overview; now Google is testing placing them at the bottom, which may make it even harder to find the …