The GEO conferences worth attending in 2026 and 2027
The first problem with finding a good GEO conference is deciding what the field is actually called, believe it or not. Some organizers use generative engine optimization. Others prefer answer engine optimization, AI search, LLM SEO or AI visibility. The terms overlap, the definitions move around, and a few events appear to choose whichever acronym […]
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6 best SEO courses that are actually worth taking in 2026
Search Engine Watch was comparing online SEO training options back in 2008. At the time, paying roughly $150 for a beginner course could be the easiest way to get organized instruction and access to an expert. That is no longer the bargain it once was. Today, excellent explanations of crawling, search intent, keyword research and […]
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The best SEO conferences worth attending in 2026 and 2027
Looking for an SEO conference without opening 28 tabs, finding three different prices and discovering that the “upcoming” event happened six months ago? This is the calendar we wanted too. The remaining 2026 schedule is unusually good. There are focused events for technical SEO, local search, publishers, international teams and the rapidly multiplying world of […]
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15 best Linkedin alternatives in 2026
Linkedin is an amazing professional networks if you’re looking to expand your reach, find a new job or just learn stuff. I’ve been using it more and more in the last few months, trying to expand my networking reach. But I do understand the shortcomings that it might have, and why many people might be […]
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11 best alternative search engines to Google in 2026
In recent years, Google has made significant changes that have particularly impacted publishers and other content creators. At the same time, we’ve witnessed the rise of alternative search engines. Although Google continues to dominate the market, there are many reasons you might consider exploring other options. We’ve compiled and tested a list of alternatives in […]
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Google Algorithm update in August 2026? What we know
We’re kickstarting a brand new series here at SEW, where we will do our best to watch and report in search engines’ updates. As you are probably aware, not all of them are announced, only the bigger ones. However, a lot of webmasters, publishers and agencies report ongoing fluctuations and volatility. Tracking potential Google algorithm updates […]
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Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success
Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth. Why Fospha’s Ultimate TikTok Playbook is a Must-Read TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven […]
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Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority […]
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Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
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Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that […]
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The Search Engine Watch Top 5!
Gripping reads from 2022 that informed, amazed, and helped SEOs and search marketers tackle Google’s googlies and global dynamics
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The Future SEO: Boardroom edition
Thoughts of an SEO pioneer on where SEO is headed in the not-too-distant future
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Everything you need to know about the Google MUM update
As new search experience dimensions open up for users this also cranks up competition between businesses and advertisers for search visibility – how will you win MUM’s good graces?
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The future of gaming and streaming: a networking and SEO arsenal
Highlights of the gaming industry’s challenges, the lack of SEO and internet marketing utilization, and scope for innovation
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How to show the business value of your SEO proposal
Because forecasting SEO performance is still a thorny subject in the industry
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Why killing your content marketing makes the most sense
“Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made – here’s why
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Seven first-party data capturing opportunities your business is missing out on
First-party data should be at the heart of understanding your consumers and making businesses decisions, here’s what you need to know
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The search dilemma: looking beyond Google’s third-party cookie death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends
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Clubhouse: popular kids’ hangout or a true asset for brands’ community building?
Is Clubhouse really worth the hype? Explore how brands can use Clubhouse to build an online community to further add value and drive engagement
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Mobile-first and Core Web Vitals: connecting the dots for page experience success
As of March, some industries are more prepared than others when it comes to Google’s forthcoming Page Experience Update and Core Web Vitals guidelines
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