Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
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Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that […]
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The Future SEO: Boardroom edition
Thoughts of an SEO pioneer on where SEO is headed in the not-too-distant future
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Everything you need to know about the Google MUM update
As new search experience dimensions open up for users this also cranks up competition between businesses and advertisers for search visibility – how will you win MUM’s good graces?
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The future of gaming and streaming: a networking and SEO arsenal
Highlights of the gaming industry’s challenges, the lack of SEO and internet marketing utilization, and scope for innovation
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How to show the business value of your SEO proposal
Because forecasting SEO performance is still a thorny subject in the industry
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Why killing your content marketing makes the most sense
“Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made – here’s why
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Seven first-party data capturing opportunities your business is missing out on
First-party data should be at the heart of understanding your consumers and making businesses decisions, here’s what you need to know
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The search dilemma: looking beyond Google’s third-party cookie death
The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends
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Clubhouse: popular kids’ hangout or a true asset for brands’ community building?
Is Clubhouse really worth the hype? Explore how brands can use Clubhouse to build an online community to further add value and drive engagement
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Mobile-first and Core Web Vitals: connecting the dots for page experience success
As of March, some industries are more prepared than others when it comes to Google’s forthcoming Page Experience Update and Core Web Vitals guidelines
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What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results
SEO experts from The LA Times, New York Times, Conde Nast, Wall Street Journal, and prominent agency-side SEOs gauge what Google’s latest “Full Coverage” feature means for mobile SERPs
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Research: The integration of SEO and PR
Founder and CEO of Organic Growth, Kevin Carney surveyed 184 SEO and PR professionals to discover a detailed, research-driven status update on the integration of SEO and PR in the industry.
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Is Google moving towards greater search equity?
Wix’s Mordy Oberstein explores how Google is democratizing the SERP and driving more search equity, here’s what it means for the future of SEO
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Everything you need to know about audience targeting without relying on third-party cookies
The death of third-party cookies certainly presents an obstacle but it’s also an opportunity for crafty advertisers
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2021 Will be the year brands make winning experiences out of remote interactions
Donna Tuths, Chief Transformation and Innovation Officer at Sutherland foresees four key trends playing out in 2021
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SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance
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The Panda anniversary and what we desperately must remember about search
Celebrating 10 years of Google’s web quality algorithm Panda and its legacy which still casts a shadow over an SEO industry begging for change.
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Eight platforms helping small businesses in digital transformation
A list of online tools that are easy enough to master, affordable for modest monthly budgets, and will propel your business towards digital transformation.
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The content renaissance: More than the demise of cookies
Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today.
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