Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.

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Using The Past To Predict The Future For Local Search

What does local SEO have in store for us? Columnist Myles Anderson takes a look at how local ranking factors have changed over time.

The post Using The Past To Predict The Future For Local Search appeared first on Search Engine Land.

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The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close

For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing. Yahoo…

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At Five Years Old, Bing Has Come Far Yet Has More To Grow

Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to…

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Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]

In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne’s latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks…

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The Top 7 Milestones Of Google Search

I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it’s one of the most important companies in the world and has helped to spearhead the Internet revolution — which is up there with invention of the wheel, the discovery…

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You Probably Think This Search Is About You: Survey Says 56% Of Internet Users “Google” Themselves

To mark Google’s 15th birthday, the PEW Research Center released a survey conducted between April and May of this year to evaluate the number of people who Google themselves. According to the report, 56 percent of Internet users have used Google or another search engine to search on their own…

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For Google’s 15th Birthday, Search “Google In 1998″ For A Flashback

Google turns 15 this week — celebrating its official birthday on Friday. But it already is gearing up for the celebrations with a special easter egg. Search for “google in 1998,” and you’ll see how Google used to look back then, in the year of its birth. The head of…

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RIP Ilya Segalovich, Yandex Co-Founder & CTO

Ilya Segalovich, Co-Founder & CTO of Russian search engine Yandex, has died suddenly at the age of 48. Segalovich had been responding well to cancer treatment before unexpectedly succumbing to complications early this morning, according to a statement released by the company. Segalovich…

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AltaVista Officially Closes — What Will Pawnee Do!

We mourned the closing of AltaVista when it was announced at the end of last month. But today’s the day it actually closed. No more AltaVista. Gone. Perhaps no one will suffer as much as the inhabitants of Pawnee, Indiana. The fictional town from the TV show Parks & Recreation has…

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A Eulogy For AltaVista, The Google Of Its Time

Goodbye AltaVista. You deserved better than this. Better than the one-sentence send-off Yahoo gave you today, when announcing your July 8 closure date. But then again, you always were the bright child neglected by your parents. The Amazing AltaVista You appeared on the search engine scene in…

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Which Finds The First-Ever Website Better, Google Or Bing?

For the 20th anniversary of CERN making Web technology available to anyone royalty-free, the European science lab has restored the very first website to its original location. Could today’s search engines of Google and Bing, which didn’t exist when the site was first posted, find it…

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