The search dilemma: looking beyond Google’s third-party cookie death

The ad tech and search industry are precarious that Google will use this as a new way to establish market dominance that feeds its own interests. Google expert, Susan Dolan details on the current realities and future trends

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Mozilla drops Yahoo search for Google with new Firefox Quantum browser release

After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to Google.

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Yahoo Asking Firefox Users To Make Yahoo Search Their Default Search Engine

After Yahoo lost some Firefox users to Google, Yahoo begins notifying these users to switch back to Yahoo Search as their default search provider in Firefox.

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Google Is Practically Begging Firefox Users To Switch Their Default Search Engine

A new message above Google’s search results is the most visible attempt yet at getting Firefox users to switch back to Google.

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Google Suggesting Firefox Users Change Their Search Engine & Home Page

Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google’s fighting back.

The post Google Suggesting Firefox Users Change Their Search Engine & Home Page appeared first on Search Engine Land.

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