The latest news in SEO and WordPress: December 2020

It’s December, the last month of the year and that means that we’ve also had our last webinar of 2020. In this month’s edition, our SEO experts Joost de Valk and Jono Alderson discuss the latest in Google, Facebook, WordPress and other SEO news. To give some spoilers, you can expect to hear more about […]

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Google Discover: What it is and how to get your content in

Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it can provide even better content the […]

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How to build Google Web Stories in WordPress

What do Instagram Stories, Facebook Stories, Snapchat Stories and Twitter Fleets have in common? They are all so-called social media implementations of the same stories idea. A story is a series of images or others types of content that belong together, and thus, tell a story. Visual storytelling is huge and now the web has […]

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Learn about the three Core Web Vitals: LCP, FID & CLS

Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered […]

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What is a progressive web app (PWA)? Why would you want one?

It’s been years since the beginning of the age of the smartphone. With it came the era of native apps. Apps continue to play a massive role in our daily life, and many business owners have asked themselves multiple times: should we have an app? Of course, the only answer to that is — it […]

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Voice search: what will the future bring?

My husband – Joost de Valk – and I often have discussions on how technology will change our day-to-day life. Joost is an early adopter, while I am much slower and more reluctant to technological change. Our discussions are pretty heated. So, what’s Joost’s opinion on the future of voice search? How dominant will voice search […]

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5 things you need to know about mobile-first indexing

As you might know, Google is rolling out mobile-first indexing as we speak. But what does that mean for your ranking? Should you be worried? Should you do anything? Last week, Google explained a bit more about mobile-first indexing. In this post, I’ll talk you through five things you need to know about mobile-first indexing. […]

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Four ways to boost SEO in just 5 hours

Good SEO practice is the difference between getting your site ranked as high up the search results and possible, and reducing the chance of a click through to your site. It can be frustrating to spend a great deal of time and effort on SEO and not see the results. Pius Boachie shares some tips you can quickly implement to make a difference.

Mobile parity: are your desktop and mobile site equal?

You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that […]

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3 SEO quick wins to implement right now

We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to […]

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How to carry out a mobile SEO audit on your site

Mobile optimization should be an integral part of your SEO strategy, and it goes beyond just checking whether your site passes Google’s Mobile Friendly test. In order to cover off all the factors involved in achieving the ultimate mobile-optimized website, it is necessary to carry out a mobile SEO audit on your site.

Ask Yoast case study: SEO for a fashion business

As a small business owner in the fashion and interior design industry, it’s important to make sure that visitors become familiar with your work and style. But when it comes to making your site SEO proof, some other aspects need attention as well. This case study focuses on the site bedivine.com.au, a great example of […]

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Create a website with SEO in mind: Technical pointers

After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called […]

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