Bing Tests Ads Text That Expands On Hover
Microsoft is testing expanding the text of the Microsoft Advertising search ads on Bing Search. So when you hover your mouse over an ad in Bing Search, the text expands.
Microsoft Testing Bing Maps Beta
Microsoft has been beta testing a new Bing Maps interface for the past couple of months. I just recently became aware of it and wanted to share some screenshots of it.
Microsoft Testing Bing Maps Beta
Microsoft has been beta testing a new Bing Maps interface for the past couple of months. I just recently became aware of it and wanted to share some screenshots of it.
Bing Search Floating Copilot Search Box With Keyword Suggestions
In June we reported that Microsoft was testing a floating Copilot search box in the Bing Search results interface. Now, Microsoft added keyword suggestions next to the floating Copilot search box to help you figure out what to search for.
Bing Tests Related Searches That Expand To More
Microsoft is testing expandable related searches in the Bing Search results. When you hover your mouse cursor over the related searches, Bing will load more below them.
Bing Tests Bolding Site Name On Hover
Microsoft Bing is testing bolding the site name in the search results snippet when you hover your mouse cursor over the search result snippet. This is similar to Bing bolding the title on hover, but in this case, it is the site name.
Bing Updates Copilot AI Answer UX To Improve CTR?
Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a “read more” tab, which I assume Microsoft is testing to see if it drives more or fewer clicks to publishers.
Bing Updates Copilot AI Answer UX To Improve CTR?
Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a “read more” tab, which I assume Microsoft is testing to see if it drives more or fewer clicks to publishers.
Microsoft Copilot Links Local Reviews To Bing Competitor Google Maps
It looks like Microsoft Copilot, formerly Bing Chat, is using Google Maps reviews for its local AI results. It also links directly to the Google Maps business profile listing when you click on the review stars and ratings from Copilot.
Microsoft: SEOs Need To Study Clicks To Conversions From AI Search
Fabrice Canel from the Microsoft Bing team said that search engines, like Bing, have “limited visibility” into the conversions after the click from AI search and it is up to the SEO community to conduct those studies.
Bing Tests Recent Searches At Top Of Search Results
Microsoft is testing placing “Recent searches” at the top of the Bing Search results page. This is instead of it being placed at the bottom or the side.
Microsoft Copilot Now Using OpenAI’s GPT-5 (Did Bing Get An Upgrade Too?)
Yesterday, OpenAI announced GPT-5 and it is free for all users within ChatGPT and other platforms. That includes Microsoft Copilot, which now is also using GPT-5’s models.
Microsoft Bing Advertising Revenue Up 21% Yet Again
Microsoft reported its fourth quarter 2025 earnings and it showed that its search and advertising revenue was up for the third time in a row by 21%. The previous two quarters it was up 21% as well, then the quarter before that was up 18%, then 19% but …
Bing Tests Borders Around Search Results
Microsoft is testing outlining, placing borders, around the search results in Bing Search. So each snippet has this outline around it with rounded corners.
Microsoft’s Jordi Ribas Compares Copilot To Google AI Mode
Jordi Ribas, Microsoft’s Corporate Vice President of Search and AI, posted a comparison of Microsoft’s Copilot to Google’s AI Mode on LinkedIn. He said, “They’re both excellent AI search products but we’re taking a different approach for some query seg…
Bing Tests Sitelinks With Light Gray Underlines
Microsoft is testing showing sitelinks with light gray underlines in the Bing search results. Normally, the Bing sitelinks don’t have any underline at all – but here Bing is testing this.
Bing Search Image Box Tests Explore Image & Visual Search Buttons
Microsoft is testing expanding its image search box within the Bing Search results to let you “explore” images in a deeper way. Part of this test brings you into Bing’s visual search and also give you related topic and search queries and dive you into …
Microsoft Bing Tests Delivery Truck Icon In Search Ads
Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search results. I guess it is to symbolize that they offer delivery?
Bing Local Pack With See More Button At Top
Microsoft is testing showing the “See more” button at the top of the Bing local pack, instead of the bottom of the local pack. I suspect this is a test and not a bug, but who knows.
Bing Search Tests Zoomable & Sticky Related Searches
Microsoft is testing zoomable and sticky related searches in the Bing Search results page. So one variation has the related searches stick to the right top of the screen as you scroll and the other will zoom into the related search, as you hover your m…