Your ChatGPT traffic may be hiding in Direct
Missing source information on some ChatGPT links is complicating referral reports, while rank trackers are dealing with a separate problem in Google results.
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Google’s Universal Cart gives shoppers fewer reasons to leave Search
Price-drop and restock alerts give Google a way to bring undecided shoppers back, while retailers remain responsible for the sale.
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Google Updates Links In AI Mode & AI Overviews Again, Won’t Show Click Data
Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to the publisher or creator, but it feels as if those e…
Universal Cart Launches In Google Search (U.S.)
Google has launched its Universal Cart today in Google Search and Gemini within the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched right before the big holiday shopping season.
Google Automotive Model Feeds On Search Ads (Vehicle Top Ads)
Google has a new Google Ads beta format named automotive model feeds on search ads, also known as Vehicle Top Ads (Beta). This is a new search ad format designed specifically for vehicle manufacturers to showcase vehicles with rich visuals and key deta…
Google Tests New Search Bar In Google App
Google is testing a redesigned search bar within the Google mobile app. The new search bar is now has the + sign in it, and instead of saying “Search,” it says “Ask Google.” The search bar is also white, as opposed to gray and is thinner and higher u…
Google Ads API Version 26 Now Out Available
Google Ads has released version 26 of the Google Ads API. This is a major release of the Google Ads API updates including SMS messaging, local services, hotel center accounts, lift measurements, EU political items, conversion features, and so much more.
Google Ads Updates Sexual Content Policy With More Examples
Google Ads has updated the sexual content policies to “provide additional examples and clearer information to advertisers,” the company wrote. The main section that was updated was the “Sexually suggestive elements and themes” section.
Bing Tests Related Searches Based On Your Browsing
Bing is testing showing “Related searches based on your browsing” similar to how Google is/was showing this a few months ago. In Bing’s test, this is below the Microsoft Ads in the search results.
Brave Search really wants you to ditch Chrome for Brave Browser
Brave Search wants Chrome users to switch to Brave Browser. A large pop-up on its search results page promotes the browser as a more private way to browse the web.
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Google tests opening AI Mode side panel in Chrome on the right by default
Google is experimenting with a new default position for Chrome’s AI Mode side panel, moving it from the left to the right while preserving users’ existing alignment preferences.
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New Google Ads Controls: Channel Prioritization & Budget Allocation
Google Ads is rolling out two new “controls” in the advertising platform named channel prioritization and budget allocation. These are rolling out globally across Google Search, Google Shopping, Performance Max, and soon Demand Gen.
Google Search On URLs: Ranking Factor, Hyphens vs Underscores & Emojis
Google posted its first video in a series of what they are calling The Non-Canonical Cabinet. In this video, Cherry Prommawin and Gary Illyes discussed how Google Search deals with URLs. They discuss URLs as a ranking signal, hyphens versus underscores…
Daily Search Forum Recap: October 14, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has rolled out its latest Gemini model, Argon 4…
There Is No Such Thing As An “AI-Friendly Content Format”
[ Summary ] Don’t assume artificial intelligence requires a special content format. Write and organize information for people first, using headings, lists, tables, summaries, and structured data where they genuinely improve communication. Disting…
Google Ads Search Terms & Ad Combinations As One Report
Google Ads seems to be testing a new report named the Search terms and ad combinations report. This report shows how search queries, ad creatives, and landing pages work together.
Google Tests AI Mode Left Sidebar On Main Google Search Results Page
Google is testing placing the left vertical sidebar you see in AI Mode results on the main Google web search results page. This places the small super G Google logo on the left, with the chat history lines, a way to start a chat with AI Mode and the s…
Bing Tests Large Single Sponsored Ad Unit At Top Of Search Results
Microsoft Bing is testing placing a large single ad unit at the top of the Bing Search results page. The sponsored ad has a gray background, with an image and call to action button, and of course, the url, title and ad description.
OpenAI ChatGPT Ads Account Manager Representatives
OpenAI has humans who are reaching out to advertisers to help them manage their ChatGPT Ads. These ad representatives are called ChatGPT Ads Account Managers and I guess are real humans who help agencies manage ads for their customers?
Google Ads Policies Adds Prediction Markets Section
Google added a section for prediction markets to the main Google Ads policies documentation last week. Google has posted updates and policies on advertising for prediction markets on Google Ads numerous times before, but now it has been added to the ma…