Media Integrity Matters: A Call for Responsibility in Marketing and PR
British journalism is in disarray Another year on, and still, why is the industry peddling and supporting bullshit reporting? People continue to receive a barrage of sensationalist, misleading and manipulative “news” from leading outlets, often resulting in tragic circumstances for those in the firing line. This couldn’t be more apparent in light of the BBC […]
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SEOCausal in practice: Making a case for link building for a leading online health brand
The campaign In this latest example, our client, a market leader in the remote healthcare service world providing treatments from registered doctors, was looking to re-establish itself as the number one choice provider for online medicines across the UK. At a time when the NHS is under increased pressure, their services provide an ideal solution […]
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SEOCausal: showcasing the impact of digital PR for a leading accounting company
The campaign Our client, a relatively new player in the accounting space, was keen to use a digital PR and link building campaign to drive positive business impact and reach target audiences in the field of accounting. In this instance, there was very little other activity going on in terms of content creation or SEO […]
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A day in the life of: A Senior Digital PR Consultant
What first attracted you to Builtvisible? I joined nearly five years ago, not knowing very much about the industry or the business, but I remember just being extremely excited about Builtvisible from my very first interview. The job was a different direction for me, but from the early stages of applying it pushed me to […]
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6 signs your Digital PR agency is good not great
1. They care about the right KPIs There’s nothing wrong with building goals and key performance indicators (KPIs) into a contract when kicking things off with a new agency if they’re the right ones to care about. If an agency is happy to contractually agree to link numbers, this can be a red flag (not […]
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This is why your Digital PR reports aren’t being read
Why is your Digital PR report being ignored? We spoke to Digital Marketing and SEO managers to reveal why they might not be reading Digital PR reports that make it into their inboxes and there were two key themes. Its value isn’t communicated from the offset Stakeholders often won’t read reports if they are not […]
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Thriving through uncertainty: What we learned
How the events of 2020 impacted travel and leisure brands Q: What were those first few weeks like for your brand and industry? Answer from David: In the first few days and weeks for GLL, our staff had to react to the news that the country would be closing down. The operations team started the […]
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SEOCausal: proving the impact of link building
The campaign Our client, a market leader in enterprise cloud business management solutions, was looking to re-establish itself as the first-choice provider of accounting solutions for businesses of all sizes, but in particular, with small businesses. Through a single large-scale content marketing campaign, we needed to reach and engage small business prospects and improve brand […]
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Five ways to get buy-in and link building budget
1. Does everyone truly understand what link building is and why it’s needed? As an SEO, you’ll be familiar with link building – from what it is, to why it’s needed. But for those internally that hold the purse strings, link-building can be quite confusing. Simply explaining that ‘it’s a backlink from an external website […]
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Unexpected peaks and troughs: How to ride the wave with Digital PR
Causes of unexpected peaks and troughs in engagement Unexpected peaks in consumer engagement are commonly due to trending news, products and campaigns. For example, with the popular TV show Love Island announcing that they will be collaborating with eBay to dress contestants in second-hand clothes, there is set to be a huge spike in Brits […]
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Scaling your link building across markets? These are the five questions you need to ask local teams
Question 1: What is your understanding of Digital PR and link building? It’s likely that your teams’ knowledge of digital PR and link building varies across markets. This can be due to things such as how markets are prioritised – where high priority markets have dedicated SEO and Digital PR teams, while smaller, lower priority […]
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How I transitioned from traditional to digital PR
How would you describe your role to others, and what does your typical day look like? My role as a Digital PR Executive involves supporting the team by delivering the digital PR strategies we develop for our clients. This means I work on a variety of different activities, such as creating link-building campaigns all the […]
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Enhance link building and onsite efforts with collaboration
Feature twice in relevant SERPs with onsite content that has a Digital PR twist When it comes to Digital PR, it’s important the topic of your content is something you have a right to speak about as this plays a role in providing value and authenticity to the conversation. To stand out, you’ll also need […]
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Using Digital PR to compete with price comparison sites
1. Your focus is on quantity when it should be on quality Just because aggregators are investing in large scale link building campaigns, doesn’t mean that you should too. This kind of link building can be great if you know it’s link volume you need, but it’s rare that this is your only issue, so […]
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The State of Digital PR: Five trends for Financial Service brands
Digital PR will be used to provide value beyond price, or product functionality Digital PR has the power to be one of the reasons consumers choose your brand, rather than solely being used as a tool for building links. It can build connections and confidence between you and your target audience. This can be done […]
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The State of Digital PR: An analysis of Financial Services brands
An analysis of Digital PR Campaigns for financial service brands You’ll probably know that the main purpose of a Digital PR campaign is to build you links. So you might ask, if it does that, why do I need to worry about anything else? If you’ve ever found yourself in a position where you’ve run […]
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How to create pages desirable for link building
Show off your USPs Some products can’t be experienced before buying it online so you may need to take into consideration how your brand helps the user overcome this. Being creative with this on product pages is a great way to help you attract more links. For example, Vinomofo, an Australian wine ecommerce website, gives […]
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Why you should care about link building to deeper pages on your ecommerce website
Finding unlinked mentions to category and product pages Example 1: Sales announcements Two main features in any ecommerce calendar are busy sales periods and discount periods. Roundups of sales performance are often released after these times on relevant industry and ecommerce press outlets, and can be a great pieces of content to search for unlinked […]
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The crucial role clients play in Digital PR and link building
Begin the relationship on solid foundations To keep the honeymoon phase in full swing there’s two key things to iron out. The first is about offering-up all necessary information we need to make effective decisions, and the second helps to uncover any potential knowledge gaps in-house on Digital PR, link building and our processes. A […]
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How to maximise Black Friday links for ongoing results
How a Black Friday campaign page can build authority A campaign page, such as a Black Friday one, is significantly easier to earn links to than any other type of page on a site. Other websites, such as publishers, are less willing to link to a product page or category page for example, and why […]
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