Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) […]
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Case study: Schneider Electric’s digital transformation through centralized search
Digital transformation and a redesigned paid search account structure drove more qualified traffic to Schneider Electric’s website.
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Pivoting with SEO: How Wildgoose reinvented itself during the COVID-19 crisis
Case study of how Wildgoose used a great SEO strategy to reposition its online business and transform a 62% YoY sales drop into 158% growth.
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How a digital publisher monetized 8X more in one month with WordPress scaling strategies
DevriX Team scales a WordPress-based publishing platform more than eight million user sessions monthly to maximize monetization 8.5 times.
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Case Study: How BDCenter transformed a reputation from 48% negative on Google to neutral
Digital agency, BDCenter uses one of their actual cases as an example to show how they changed a client’s reputation from 48% negative to neutral on Google.
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Case Study in SaaS Marketing: How Help Scout creates content that works
As a SaaS company, Help Scout needs to compete in a crowded market. Irina Nica shows how their content marketing efforts are focused and drive results.
Post from Irina Nica
Case Study: Can’t afford a website? Build your Brand with Social Media
Sarah Bradley shares a case study from Receptional where they built a strong brand presence on social media for a shop that could not afford a website.
Post from Sarah Bradley on State of Digital
Case Study: Can’t afford a website? Build your Brand with Social Media
A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]
Best of 2013: No14 – How We Got Our Penalty Revoked Using the Disavow Tool #bestof2013stod
An extensive case study on the use of the Google Disavow Tool. How does it work, and does it have effect?
Post from Guestpost on State of Digital
Best of 2013: No14 – How We Got Our Penalty Revoked Using the Disavow Tool #bestof2013stod
Case Study: Conflict of Pinterest campaign by Caliber
Conflict of Pinterest was a creative content marketing solution which won the Innovation Award at the UK Searchawards 2012. In this case study Caliber Interactive explain what they did with the campaign “Conflict of Pinterest”.
Post from Guestpost on State of Digital
Case Study: Conflict of Pinterest campaign by Caliber
Snickers Capitalises on Misspelled Searches
Snickers started bidding on common misspellings in Google to reach a new audience with the message “Yu cant spel properlie wen hungrie”.
Post from James Murray on State of Search
Snickers Capitalises on Misspelled Searches