PageRank sculpting: How to get more from your links
LinkGraph CTO, Manick Bhan, discusses how PageRank sculpting with internal links and A/B testing is a powerful strategy to improve rankings for high-value landing pages.
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Five biggest misconceptions about PageRank
During its long history as a vital ranking factor, PageRank was surrounded by a multitude of misconceptions. Five of the most prevalent ones addressed.
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Google’s PageRank algorithm, explained
In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn)). We dive into what that really means.
Three factors to consider when building a local presence
Developing a local presence takes a great deal of time, effort, and consistency. But with almost half of all Google searches now being local, you can’t afford not to focus on it. Pratik Dholakiya shares three factors to start your local journey.
Imitating search algorithms for a successful link building strategy
When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us, at a relatively low cost, quite staggering.
WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]
We’ve partnered with WebPromo to bring you a transcript of their entire one-hour long Google Q&A, where its top three ranking signals were revealed.
Recalculating PageRank
A Google patent was granted on October 20th, 2015 titled Producing a ranking for pages using distances in a Web-link graph. It presents some changes to Google’s original PageRank. I wrote about the very first PageRank patent in my post The First PageRank Patent and the Newest, where I posted a link to the original … Continue reading Recalculating PageRank →
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Infographic: The Biggest Changes To Google Search In 2013
What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed information? How about an infographic rundown, as we close out the year? Produced by the folks at E2M Solutions, the infographic …
Google’s Matt Cutts: No More PageRank Updates This Year
Google’s head of search spam, Matt Cutts, said on Twitter yesterday that Google won’t be pushing out a new Google Toolbar PageRank update this year. Niels Bosch asked on Twitter if we should expect an update to PageRank before 2014. In response to that, Matt Cutts said, “I would…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: NoFollow Attributes On Internal Links Don’t Hurt But Generally Don’t Do It
In a video, Google’s head of search spam, Matt Cutts published today Matt answered the question, “Should I use rel=”nofollow” on internal links to a login page?” Matt Cutts basically said you shouldn’t but said it won’t hurt you if you did. Matt said,…
Please visit Search Engine Land for the full article.
How Search Engines Work — Really!
For those of us in SEO (or aspiring to be), there are a lot of little details that fill our days. Server architecture, 301 redirects, 404 errors, title tags, and various other things. Sometimes, we forget to sit back and figure out what it all means. A…
Is PageRank Finally Dead? It Seems To Be, At Least In The Google Toolbar
Want to know what the PageRank of a page is? The ability to easily do this using the Google Toolbar has gotten harder over the years, with the latest blow being no update in values for the past six months. The Google Toolbar is how non-tech savvy peopl…
We Shouldn’t Care About PageRank
Last week at Mozcon, I was asked a question in the live QA. The question went a little like this: “Can you tell me why some of my internal pages don’t have PageRank, even though they rank well in the search results?” Now, don’t get me wrong, I’ve spent years finding myself fascinated by detailed […]
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