New: Futureproof your website for the agentic web with Yoast SEO Schema Aggregation
In November 2025, Yoast announced a collaboration with NLWeb, an open web protocol developed by Microsoft designed to simplify building conversational interfaces for the web. Today, we are proud to introduce the first major result of that work: Yoast SEO Schema Aggregation. This is an opt in feature that brings your website’s structured data together […]
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Daily Search Forum Recap: March 2, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There is a Google patent document that implies Google Search might send searchers to AI-generated page of…
Google Patent: Sending Searchers To AI-Generated Pages Over Your Site
There is a Google patent named AI-generated content page tailored to a specific user. It describes the use of AI to create custom landing pages and when a user performs a search, Google Search sends the user to the AI-generated page instead of the page…
Google Search Ranking Volatility Heated Into March
Google Search rankings remain heated into March – I mean, I can post about this every day but now I am at the point of just doing it weekly. We thought things might be cooling a bit, but the volatility really has not cooled much at all.
Will Google To Allow Publishers To Claim Google Discover Profiles
Google might be allowing publishers to claim their profiles and publications on Google Discover. I mean, there were forms of this for Google News, Google Business Profiles, even Google Search over the years, but there are hints this is coming to Google…
March 2026 Google Webmaster Report
Are you ready for the monthly Google Webmaster report…
Google Ads Label: Sponsored Options In The Area
Google Ads has often used dynamic labels for some of the ad groupings. I mean, we’ve seen tons of variations of these and I am not sure if they mean anything specific. But here is one that caught my eye, this is titled “Sponsored options in the area.”
Videos: Google Search On HTML & Google Ads On Search Experiences
The Google Search team and the Google Ads team released two different videos this week that I thought you should all listen to, at least in the background. In short, Martin Splitt and Gary Illyes from the Google Search team spoke about how browsers pa…
Microsoft Advertising Rolls Out Self-Service Negative Keyword Lists
Microsoft Advertising has now rolled out the self-serve negative keyword lists. This launched a couple of days ago and was announced by Navah Hopkins, the Microsoft Ads Liaison.
Google Ads Text Guidelines Rolling Out To All In AI Max
Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really fully rolling out.
Google Tests Web Mentions In Retailer Store Pages
Google is testing adding “web mentions” to the retailer store page under the reviews section. I cannot replicate this yet, but web mentions shows what people are saying about the retailer on sites like Reddit and other social platforms, whereas reviews…
Bing Tests 2×2 Video Grid Layout
Microsoft Bing Search is testing a new layout for videos within the search results. Instead of a list view, Bing is testing a two-by-two grid layout.
February 2026 Google Discover Core Update Is Done Rolling Out After 3 Weeks
Google’s February 2026 Google Discover Core Update has officially completed rolling out after just over 3 weeks. This update started on February 5, 2026, and was completed on February 27, 2026.
Top SEO Tips For 2026 — Whiteboard Friday
What should you prioritize for SEO in 2026? Chima Mmeje offers six tips for staying on top of SEO in 2026, including how to optimize for agentic AI, build entity clusters, and track LLM metrics to stay ahead.
Recap of the February 2026 SEO Update by Yoast
The February 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news from the past month and explore how it affects your search strategy. Hosted by Carolyn Shelby and Alex Moss, this month’s update focused on […]
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Google Circle to Search Looks At The Whole Image
Google announced updates to Circle to Search where it now doesn’t just look at the part you circles but apparently the whole image, so it can get more context. “New multi-object image search helps you find more items from one picture at the same time i…
Google Ads API Version 23.1 Now Available
Google has released a minor version update to the Google Ads API, version 23.1. This update has changes to account management, campaigns, conversions, incentives, planning, reporting and more.
Microsoft Updates Bing Webmaster Guidelines (A Bit)
Microsoft has updated the design of the Bing Webmaster Guidelines section and changed some of the verbiage. I think overall these are smaller updates, but I have not gone through every single change to double-check as of yet.
Google To Test Showing Vertical Search Services In EU
Reuters has a headline that reads Exclusive: Google to test changes to search results, source says as EU fine looms. This confuses me because I thought Google had been testing this for a couple of years now.