Google Ad Revenue Up 14% – Google’s Biggest Revenue & Ad Revenue Yet
Google reported its earnings today, its Q4 2025 earnings report showed ad revenues up by 14% at $82.3 billion and overall revenue was up 17% at $113.8 billion. I specifically like to dig in as best as I can on the ad revenue side to see how Google Ads …
Daily Search Forum Recap: February 4, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s search rankings are highly volatile…
Google Search Ranking Volatility Heats Up Big Time Starting On February 2nd
I was hoping, well, not really, that Google would calm down a bit since we had such a volatile January. But the Google Search results volatility is still very volatile, and the shuffling in those results is still shaking up.
Microsoft Publisher Content Marketplace – Pay For AI To License Content
Microsoft announced the expansion of the Microsoft Publisher Content Marketplace. This marketplace is designed to give publishers a new revenue stream, provides AI systems with scaled access to premium content, and deliver better responses for consumer…
Google Hit Self-Promotional Listicles In Recent Unconfirmed Updates?
Google may have hit those self-promotional and self-serving listicle articles in one of the more recent unconfirmed Google search ranking updates. Lily Ray dug into a pattern she spotted with these types of pieces of content, mostly in the SaaS space,…
Google On Serving Markdown Pages To LLM Crawlers
Google’s John Mueller responded to a question on the pros and cons of serving raw markdown pages to LLM crawlers and bots. John didn’t say much but he did list a number of concerns and things you should be on top of, if you do go down that avenue.
Google Ad Network Invalid Clicks Report: Fraud vs Accidental
Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the most fraudu…
Googlebot File Limit Is 15MB But 64MB For PDF & 2MB For Other File Types
We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and the first 2MB of other supported file types.
Google’s First 2026 Winter Olympics Doodle: Curling
Google posted its first Winter Olympics Doodle, special logo, for the 2026 Winter Olympics. The first sport Google covered is curling. The Doodle is an animated GIF of an Olympian pushing the curling stone down the ice.
Daily Search Forum Recap: February 3, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says search algorithms, spam detection…
Google: Search Algorithms, Spam Detections & Policies Don’t Fundamentally Change With AI Search
Google’s John Mueller said that when it comes to AI Search and the changes that come with that, Google’s core search algorithms, spam detection methods, spam policies, and other search systems do not fundamentally change.
Bing Multi-Turn Search Rolls Out Worldwide
Bing Search has rolled out what it calls multi-turn search in Bing globally. This is something we saw Microsoft Bing test back in June, when we saw a floating Copilot follow up search box at the footer of the Bing search results page show up as you scr…
ChatGPT With Top Stories & More Visual Knowledge Panels
OpenAI seems to be jazzing up its ChatGPT responses by showing more visual responses, like Google’s knowledge panels and top stories. This goes across people, places, products, and ideas, OpenAI said.
Google’s Top Crawling Challenges In 2025
Gary Illyes, along with Martin Splitt, of Google posted a podcast explaining the top crawling challenges Google noticed amongst its 2025 year of crawling. The top challenges Google had with crawling included faceted navigation, action parameters, irrel…
Google: Don’t Spend Too Much Time On Redirects Analysis For SEO
Google’s John Mueller said he would “caution against assuming that you need to do this level of analysis for all URLs on a website in order to achieve optimal SEO” when it comes to reviewing bad redirects or CSP settings. Why, because bad redirects or …
What is NLWeb (Natural Language Web)?
Natural language is quickly becoming the default way people interact with online tools. Instead of typing a few keywords, users now ask full questions, give detailed instructions, and are starting to expect clear, conversational answers. So, how can you make sure your content provides the answer to their question? Or better yet, how can you make it possible for them to interact with your website in a similar way? That’s where Microsoft’s NLWeb comes in. Meet NLWeb, Microsoft’s new open […]
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Google On Recent Google Search Ranking Volatility – No Insights To Share
As you know, January was an incredibly intense month of Google Search ranking volatility. It surprised me that Google has still not confirmed that a Google search ranking update took place. Now, John Mueller of Google was asked about it and said, “Unf…
OpenAI Prepares ChatGPT Code To Allow Ads?
If you look at the source code in some of the responses OpenAI’s ChatGPT gives you, you may now see references to ads. The response in the source code says, “InReply to user query using the following additional context of ads shown to the user.”
Google Search Console Adding AI Visibility Reporting?
John Mueller from Google dropped a very John-like hint that maybe, just maybe, Google Search Console will add AI visibility reporting. John was asked about it again and responded, saying, “While I have nothing to announce, I can say for sure that very…
Google Ads Replacing Support Form With AI Agent
Google seems to be replacing its Google Ads support form with an AI agent, maybe from its Ads Advisor system. When you go to support.google.com/google-ads/gethelp you are redirected to the chat experience now. I am not sure if this is global, but I am…