Gemini 3.8 Live makes Google Search more useful and clicking websites less necessary
Google is upgrading Search Live’s conversations and language switching, giving publishers another reason to examine what happens to the web links beside its spoken answers.
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Google introduces Business Agent in YouTube ads that answer back
The U.S. beta lets shoppers ask product questions inside YouTube ads. It starts with eligible Demand Gen campaigns, a $10-a-day minimum and no Shorts placements.
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OpenAI’s Sponsored Agents turn ads into chats—and could reshape paid search
The limited US pilot lets shoppers question a business-sponsored AI agent before visiting the advertiser’s website.
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Google Search Profiles Article Design, Less Followers & Easier Login
Google has updated the Search profiles with a new article design, a single login to manage multiple Search profiles and only 10,000 followers on social platforms are required.
OpenAI Testing Sponsored Agents For ChatGPT Ads
OpenAI is testing a new ad format in ChatGPT named Sponsored Agents. Sponsored Agents “let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT,” OpenAI wrote.
Google now showing AI Mode button within the search bar above results
Google is now showing an AI Mode button directly within the search bar above results, a placement not previously seen and possibly a new test.
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Daily Search Forum Recap: September 16, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said Search Console position reporting may change as Search, AI Mode, AI Overviews…
Google Merchant Center AI Reports Live, Easier UCP & UCP Analytics
Google has announced a number of updates to Google Merchant Center including the AI performance insights generally available, it has simplified Universal Commerce Protocol integration, and Google highlighted how using conversational and video attribute…
Bing tests showing view counts in Shopping tab results
Bing is testing view counts within its Shopping tab results, though it’s unclear how the numbers are calculated clicks or visits might offer more useful insight.
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Google Image Search Collections Save To Suggested By Al
Google Image Search lets you save images to collections and folders. Well, now Google will suggest new folders or collections using AI – it says “suggested by AI” with a Gemini icon over a folder.
Google Search Product Listings Tests Linking Directly To Merchant Site
Google is now testing linking the product and shopping results within Google Search directly to the merchant or retailer website. This is instead of Google opening the side panel with more details about the product.
New Information On Google Ads Multi-Source Conversions Beta
Google posted another new help document on multi-source conversions (beta). Last month, Google reportedly renamed conversions with multiple data sources to multi-source conversions, but now there is this new help document as well.
Bing Tests Shopping Filters On Left Sidebar
Microsoft Bing is testing adding product/shopping related filters on the left sidebar of the search results. This makes the Bing all search tab look more like Google’s all tab, when you search for product or shopping related queries.
Google Ads Spend Benchmarks Report Compares Your Competitors
Google Ads is rolling out an update to the Spend benchmarks report that now shows you how your spend is comparable to businesses like yours. In short, it shows you if you are spending more, less or the same as your competitors on Google Ads.
Google: Google Search Console AI Position Reporting Will Evolve Over Time
Google’s John Mueller said that he expects the position and impression tracking for AI Mode, AI Overviews and Google Search to “evolve over time” as Google Search, AI Mode and AI Overviews “evolve too,” he wrote.
Bing tests new human verification method before showing results
Bing is testing a new ‘One Last Step’ human verification screen before displaying search results, part of a broader trend of search engines adding anti-bot measures.
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Google AI Mode now showing descriptions for ads
Google AI Mode is now showing ad descriptions at the bottom of the page, a new addition alongside the sitelinks previously seen in this ad format.
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Google tests new icon design for Find related products and services section on mobile
Google is testing a new design for the “Find related products and services” section on mobile. Previously, a magnifying glass icon was used, but it’s now been replaced with a different one. Here is a screenshot of the new design. Here is a screenshot of the old design. Personally, when I first saw the […]
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Google nudges users on its homepage to set up selfie video sign-in
Google is promoting its selfie video sign-in option directly on the Google homepage. A new nudge asks users to set up a selfie video that can later help them sign in to their Google Account. Google announced selfie video sign-in in July as an additional way for users to access their accounts if they cannot […]
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What is Information Gain Score in SEO?
An in-depth breakdown of Google’s Information Gain mechanism and the advanced mathematics behind search retrieval. Discover how Google calculates document entropy, uses vector subspace projections to penalise copycat text, and leverages NavBoost click …