How do people use AI assistants?
Carried by the inertia of “search query” mentality, AI SEO professionals often oversimplify how people interact with their AI assistants in chat sessions. To help us define the primary interaction types we surveyed the major AI platforms and compiled the following list AI chat type list: Funnel Mode Let’s flip that around and reorganize it […]
Daily Search Forum Recap: December 4, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search rankings are volatile again and heating up. Plus…
Google Search Ranking Volatility Heats Up December 3rd & 4th
I am seeing some signs of a Google Search ranking update and intense volatility that kicked in late yesterday. The SEO community started chattering about it over the past several hours and some of the tools are showing a spike in volatility with the Go…
Google Ads WhatsApp Support Notifications
Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has rolled out a new option to get real-time support case updates directly on WhatsApp, at least some folks are seeing this.
Google Discover Gains AI Mode Features
Google is adding more AI features to Google Discover, specifically pushing people from articles in Google Discover into Google AI Mode. When you click on an article from Google Discover and then click on the three dots at the top right of the screen, y…
Google Search Console Performance Reports & Page Indexing Delayed Again
I know, we just reported the page indexing report within Google Search Console is very delayed, about two weeks. Well, it is still delayed two weeks, I thought it would catch up by now, but it only got three days of data and then stalled again. And th…
Bing Tests New Search Bar With Advanced Tools Menu
Microsoft is testing a new search bar with a more powerful tools menu button. This tools menu is larger, has a plus sign and gives you options to click search with your voice, search with an image and even make an image.
Google Ads Channel Reporting For PMax Rolling Out To Some
Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting for Performance Max campaigns. Well, now some are seeing it live in their accounts for some of the campaigns they manage.
Google Ads Launches Products At This Location Link Unit
Google has launched a new link on some search / sponsored ads named “Products at this location.” Google confirmed this “relatively new feature” and can show up on listings for service businesses and other types of businesses.
Google Search Bar Adds Upload Image/File That Goes To AI Mode
Google is pushing even more ways directly into AI Mode from the main Google home page’s search bar. Now when you select to upload an image or file, it will take you into AI Mode by default.
Google Search Bar Adds Upload Image/File That Goes To AI Mode
Google is pushing even more ways directly into AI Mode from the main Google home page’s search bar. Now when you select to upload an image or file, it will take you into AI Mode by default.
Google Adds LLMs.txt To Search Developer Docs Portal
Google has been saying that no one uses the LLMs.txt file, that Google won’t use it, that it can be useless, and you probably should noindex it if you do use it. Well, Google itself uploaded an LLMs.txt file for the Google Search Central portal.
Google Adds LLMs.txt To Search Developer Docs Portal
Google has been saying that no one uses the LLMs.txt file, that Google won’t use it, that it can be useless, and you probably should noindex it if you do use it. Well, Google itself uploaded an LLMs.txt file for the Google Search Central portal.
Microsoft Ad Disapprovals On Asset Level & Conversion Reporting Update
Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting interfaces.
Microsoft Ad Disapprovals On Asset Level & Conversion Reporting Update
Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting interfaces.
New to AI Brand Insights: Scan your brand visibility in Perplexity
Today, we’re rolling out an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by Perplexity, in addition to ChatGPT at no extra cost. This builds on our mission to help marketers, bloggers, and business owners understand how their brand […]
The post New to AI Brand Insights: Scan your brand visibility in Perplexity appeared first on Yoast.
Ricursive: The Most Interesting AI Company You Haven’t Heard Of
There’s a concept in AI that sounds like science fiction but is now being pursued seriously: recursive self-improvement. The idea is simple. Build an AI system that improves the hardware it runs on. Train a better AI on that improved hardware. Use that AI to design even better hardware. Repeat. This isn’t theoretical anymore. Two […]
22 Years Covering The Search Industry
Today marks the 22nd anniversary of when I started this site, the Search Engine Roundtable. I was 23 years old when I started this site, compiling what the search community and search industry was talking about and…
22 Years Covering The Search Industry
Today marks the 22nd anniversary of when I started this site, the Search Engine Roundtable. I was 23 years old when I started this site, compiling what the search community and search industry was talking about and…
December 2025 Google Webmaster Report
It is already December, can you believe it and even crazier, I’ve been doing this for 22 years! Where does the time ago. In any event, we had some serious Google ranking volatility this month, especially over the Thanksgiving week/end.