Daily Search Forum Recap: May 17, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads now is testing AI generated performance summaries. Google launched two new Googlebots…
Why advertisers can no longer trust Google
Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.
TikTok now testing 60-minute video uploads
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?
TikTok now testing 60-minute video uploads
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?
Navigating the AI wars: Winning SEO strategies for brands
See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search.
Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More
Google announced they are rolling out AI Overviews in the US and many searchers want to turn it off, and some content creators want to opt out of them. Google also announced new AI search features that will roll out soon…
How to archive your Universal Analytics historical data
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
Remove Your Content From Google’s AI Overviews
When Google announced it is rolling out AI Overviews in the US search results and last year when Google launched SGE in labs, SEOs and content creators wanted to know how to prevent their content from showing up in these responses. Well, you can, but …
Google Ads AI Summaries Live For Some Advertisers
Google Ads continues to roll out AI features within the advertiser console. Now some advertisers are seeing AI summaries of how their ad performance is doing. These AI summaries give you an overview of your Google Ads campaign performance over a specif…
Order with Google For Food Delivery Going Away End Of June
Google looks like it will discontinue the direct ordering option with the Order with Google button by the end of June 2024. This will impact third-party food delivery sites, such as DoorDash, GrubHub and Uber Eats. I assume Google will instead link to…
Two New Googlebots: GoogleOther-Image & GoogleOther-Video
Google has added two new Googlebots, Google crawlers, to its crawler list. They include GoogleOther-Image and GoogleOther-Video, which are part of the GoogleOther category of bots and are used for crawling of binary data for research and development re…
Google Locks Down Complaints Of Image Thumbnails Not Showing In Search
For the past few months we have covered the vocal and visual complaints around Google Search not showing image thumbnails for recipe search results and other search results that generally have image thumbnails attached to the search result snippet. Goo…
Mikhail Parakhin, Former Microsoft Bing Head, Joins Perplexity Advisor Board
Mikhail Parakhin, the former head of Bing Search and Microsoft Advertising at Microsoft, has announced he is now on the advisory board for Perplexity. Perplexity is a new AI search start up, which technically would be in competition with Microsoft’s Bi…
How to Optimize E-commerce Sitemaps with 1M+ Pages — Whiteboard Friday
Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.
Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video
Google said these new crawlers are to “better support crawling of binary data that may be used for research and development.”
Snapchat outlines Three Es for advanced marketing measurement
Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.
Google AI Overviews: More searches, less satisfaction
What happens when you let Google do the Googling for you, but Google can’t find what Google is Googling for on Google?
Netflix ads tier hits 40 million subscribers
Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.
A better approach to B2B lead gen in 2024
Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user’s awareness and intent level.
How to run a successful site migration from start to finish
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.