Category: Hobo SEO Blog

Keyword research is one of the most important aspects of SEO. But do you know what makes it so significant? Or how to do it in 2017? Or which tools to use? This post is a guide for beginners.

Read the full article here How To Do Keyword Research FAST with SEMrush Pro in 2017

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© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/

ADVICE WARNING – This is part of a series of SEO ranking tests that look at traditional ranking signals and their effects on SERP positions. I would certainly NOT go and implement sitewide changes to your site based on this or recent posts. WAIT for the series to END so you can make a more […]

Read the full article here Part 2: Does Google Count Anchor Text In Internal Links? Bonus – A Theory About How A ‘Quality Metric’ Might Be Used By Google

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© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

What is a SEO Audit, and How Can It Help Your Business? A technical SEO Audit should clearly highlight the changes that need to be made to your website to meet Google’s demands for a ‘high-quality’ website. We provide that type of analysis, and you can buy a report online. Meeting these demands is the […]

Read the full article here Hire Hobo To Review Your Website

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© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

Last week I looked into if Google counts keywords in URLs to influence rankings for specific keywords and how I was investigating this. The video above, from quite some time ago now (OCT 2015), is John Meuller talking about ‘Internal Links’ and their influence on Google SERPS. we do use internal links to better understand the […]

Read the full article here New Evidence: Does Google Count Anchor Text In Internal Links? Part 1

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© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

TLDR: Yes, it looks like it. In a recent video John Meuller said that keywords in the URL was a ‘small ranking factor‘. “I believe that is a very small ranking factor. So it is not something I’d really try to force. And it is not something I’d say it is even worth your effort […]

Read the full article here Long Term Test: New Evidence – Does Google Count Keywords in A Url?

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

I am not a statistician but I’ve been playing about with metrics from multiple third party data vendors to see if I can build up a decent, normalised picture of relative search and social performance of various sites in a niche. In this preliminary test sample of just over 100 ad agencies, I’ve focused on […]

Read the full article here Top 100 Advertising Agencies Based On Search & Social Performance

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

Many new into SEO today think old shool seo was spam. Today’s narrative encourages them to think like that. I do miss that old style seo which – of course – was a lot simpler to deploy. I miss the cavalier approach to seo, and the quick results to be had from it. There was fun to […]

Read the full article here Why I Do SEO The Way I Do It

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

Take care of your 301 redirects….

Read the full article here Should I 301 Redirect Old Product Pages to Existing Category Pages on Sites?

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Here’s 8 reasons to buy a Hobo SEO audit today.

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

Conversion Killer? Google Chrome is preparing to mark HTTP sites as ‘insecure’ to its users.

Read the full article here Time To Switch Your Website To HTTPS?

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Here’s 8 reasons to buy a Hobo SEO audit today.

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

Do you need a lot of page text to rank high in Google?

Read the full article here Do You Need Lots of Text To Rank Pages In Google?

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Here’s 8 reasons to buy a Hobo SEO audit today.

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

These are some of my notes for publishing content that will earn high positions in Google.

Read the full article here How To Write SEO-Friendly Web Copy For Google

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Here’s 8 reasons to buy a Hobo SEO audit today.

© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946

Some notes I keep updated on site speed and how it affects your website rankings in Google.

Read the full article here How Fast Should A Website Load?

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© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946