Schedule Publishing Posts to Facebook using Google Sheets and Hobo Socialbot
Using your own personal API keys is the secret to unlocking the full, free potential of the Facebook platform for automation.
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Schedule Publishing Posts to X (Twitter) using Google Sheets and Hobo Socialbot
Hobo Socialbot gives you the power to transform a simple Google spreadsheet into a private, powerful, and persistent scheduling machine for X.
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Hobo Socialbot – Social Media Scheduling in Google Sheets
The proof is in the data. After a 2-week test of our new Google Sheets scheduler, Hobo Socialbot, impressions jumped +351% and replies skyrocketed +773%. Automation works. Schedule Posts to X LinkedIn, Facebook and Bluesky.
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SEO Presentations Are Loaded With Empty Statistics
Empty statistics are white noise. They are data that is commonly cited, perhaps even to the extent that most of your intended audience knows the information before you begin your presentation. Empty statistics can also be irrelevant or meaningless with…
SEO is Dead (2025 Edition)
SEO is dead.
Read the full article here SEO is Dead (2025 Edition) © Copyright 2006-2021 Shaun Anderson
Web Marketers Must Stop Complaining About Google AI
My partner Randy Ray and I manage – for ourselves and clients – over 200 Websites. We see the changes in search referral trends in the analytics data. Websites that were once thriving in the search ecosystem are now receiving fractions of t…
The Autonomy Gauntlet
This post is an example of a strategy I came up with some time ago – Optimising For The Synthetic Content Data Layer. In this strategy, I surmised we could use AI to extract content you should “own” – and content you should have – about your product, f…
Chaos! In The Dungeons! Chaos! In The Dungeons!
I love Professor Quirrell. Yes, he’s evil and a secret host for the disembodied spirit of Tom Riddle. But Ian Hart made him an unforgettable meme. The scene with Quirrell running into the dining hall at Hogwarts yelling “Troll! In the dunge…
How To Read Patents For SEO
Seems like everyone wants to be the first to read some fantastic patent and discover the secret to Google’s algorithms. If only it worked that way. If only it were that easy. If only some people weren’t consumed by hubris, announcing great …
How To Replace Your Lost Google Traffic
In mid-2023 we told subscribers to our SEO Theory Premium Newsletter that 8 years’ Bing traffic growth vanished after Bing integrated ChatGPT into its search results. That was a foreshadowing, we said, of what Web publishers could expect if Googl…
The Client Bulk Mailer System in Hobo SEO Dashboard
The emailing functionality of the Hobo SEO Dashboard is not a standalone application but rather an integrated system built upon several core Google Workspace services. Find out more.
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The SEO Audit Tab in Hobo SEO Dashboard
The SEO Audit tab in the Hobo SEO Checklist is what makes things tick in the Hobo SEO Dashboard.
Read the full article here The SEO Audit Tab in Hobo SEO Dashboard © Copyright 2006-2021 Shaun Anderson
Hobo SEO Dashboard Clients Tab
The ‘Clients’ tab in Hobo SEO Dashboard functions as the central control panel for tailoring the dashboard’s powerful features to each specific SEO project.
Read the full article here Hobo SEO Dashboard Clients Tab © Copyright 2006-2021 Shaun Anderson
Optimise for the Synthetic Content Data Layer Opportunity Gap
The Synthetic Content Data Layer is that layer AI operates in when answering questions about your website. Is there an opportunity here for your business? Can you optimise for the Synthetic Content Data Layer using Synthetic Content?
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How To Run Hobo SEO Dashboard (Multi-Site)
How to run and operate the Hobo SEO Dashboard after it is set up. Despite how powerful it is, it really is quite straight forward.
Read the full article here How To Run Hobo SEO Dashboard (Multi-Site) © Copyright 2006-2021 Shaun Anderson
Hobo SEO Dashboard – Is It Worth It?
How does SEO Dashboard stack up against the competition?
Read the full article here Hobo SEO Dashboard – Is It Worth It? © Copyright 2006-2021 Shaun Anderson
Overview of The Hobo SEO Dashboard (Multi-Site)
An overview of Hobo SEO Dashbaord Multi-Site.
Read the full article here Overview of The Hobo SEO Dashboard (Multi-Site) © Copyright 2006-2021 Shaun Anderson
Hobo SEO Dashboard Enterprise for Taming Large-Scale Website SEO
Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice is in this process is Google Gemini Pro 2.5 Deep Research. This assistance …
Domain Stats in Hobo SEO Dashboard in Google Sheets
Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice is in this process is Google Gemini Pro 2.5 Deep Research. This assistance …
The Google HCU Helpful Content Update and Helpfulness
Google’s Helpful Content Updates are a series of algorithm changes designed to ensure search results are more helpful and reliable for users. “It is now part of a “core ranking system that’s assessing helpfulness on all types of aspects.” Danny Sulliva…