Google testing People Also Consider label on branded search ads
Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions.
The Performance Max playbook: Best practices and emerging tactics for 2024
Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking.
Advanced Google Ads tracking for local service companies
Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.
Advanced Google Ads tracking for local service companies
Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.
Google Responds To Claims Where Search Results Can Be Harmful & Dangerous
Over the past few weeks, Google’s Search Liaison, Danny Sullivan, has been replying to complaints about some examples of search results being not just low-quality but also potentially harmful and dangerous. The sad part to me is that a couple of years …
Google: Differences Between 410 and 404 Is Too Minimal
The SEO topic of using a 404 versus a 410 error status code for pages not found is one of those topics that has been around for the past two decades. And now Google’s John Mueller replied to another question about it saying that the difference between …
Google Ads With People Also Consider Label
We recently covered Google labeling the Google Ads with Related to your search labels and now we are seeing Google label ads with “People also consider” labels. Why is Google doing this? I really don’t understand to be honest.
Google Ads With People Also Consider Label
We recently covered Google labeling the Google Ads with Related to your search labels and now we are seeing Google label ads with “People also consider” labels. Why is Google doing this? I really don’t understand to be honest.
Google Is Not Removing The Site Command Search Feature
Danny Sullivan, Google’s Search Liaison, confirmed that the search company is now closing the site command search operator. He said this after there were some complaints about the operator not working properly.
Google Is Not Removing The Site Command Search Feature
Danny Sullivan, Google’s Search Liaison, confirmed that the search company is now closing the site command search operator. He said this after there were some complaints about the operator not working properly.
Google Ads Tests Get Phone Number Button
Google is testing replacing the “call” button in the Google Ads, including Local Service Ads, with a “get phone number” button. This is a much longer phrase to use, but it is much more descriptive of what the button actually does; it gives you the phon…
Google Ads Tests Get Phone Number Button
Google is testing replacing the “call” button in the Google Ads, including Local Service Ads, with a “get phone number” button. This is a much longer phrase to use, but it is much more descriptive of what the button actually does; it gives you the phon…
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Daily Search Forum Recap: April 10, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
I am seeing more ranking volatility from the Google core update today…
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Google updates Merchant Center product data specifications
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
New Google March 2024 Core Update Ranking Volatility
As the Google March 2024 core update hits the 36th day of its rollout, we are seeing more ranking fluctuations and volatility being reported both by the Google tracking tools and within the SEO community through a spike in chatter. Maybe this is the l…
How to maximize your local business’ Google Maps presence
Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers.
Reminder: Google’s Helpful Content Update Is No More – It’s A Core Update
As a reminder, with the release of the Google March 2024 core update, the old Google helpful content update is no longer a thing. As we reported, Google has incorporated helpfulness signals into the overall core update, but that old helpful content upd…
Google: SEO Is Not About Magic
Google’s John Mueller had another one-liner, this one he said, “keep in mind that SEO is not really about magic.” This was in response to trying to SEOs trying to find some magic by using various HTML elements and thus seeing some sort of SEO benefit t…