New Warning Google Ads For Location Not Matching
Google Ads has a new warning notification within the Google Ads reports that reads, “The search location doesn’t match this campaign’s location targeting settings.” This is a way for Google Ads to target ads to geographic locations.
2024 Google Merchant Center Product Data Specification Updates
Google has published its yearly update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, April 9, while some go into effect on July 31, 2024, and others don’t go into effect until September…
Bing Search Tests Removing Estimated Number Of Results
Microsoft is testing removing the estimated number of search results count in the Bing Search results interface. This comes after Bing began testing removing the cache link from the search result snippets.
Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers
New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers’ websites.
Daily Search Forum Recap: April 9, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google SGE is testing tabs in the AI overview snapshots. Google says Ad Strength is not used in the ad a…
4 YouTube Shopping updates, including Collections and Affiliate Hub
The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.
Google and world’s largest ad group announce landmark AI collaboration
The groundbreaking partnership implies Google’s robots could begin creating ads for world-leading brands like Coca-Cola.
LinkedIn’s most effective posting strategies unveiled by new study
Researchers have identified the type of content that generates the most engagement, shares and impressions.
7 ways to use generative AI in PPC
Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.
Word count and SEO: how long should a post or page be?
We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, […]
The post Word count and SEO: how long should a post or page be? appeared first on Yoast.
How to implement a full-funnel PPC marketing strategy
Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused PPC campaigns.
Google Image Search Gains Pixel Level Object Segmentation Animation
Google Image search now has pixel-level segmentation of objects in the foreground as you swipe from one image to the next. We saw this being tested on product images within the mobile search results, and now, according to Rajan Patel, VP of Engineering…
Google Tests Larger Font In Search Box Again
Google is once again testing a larger font size in the search box in the mobile search results. We saw this back in 2021 with the mobile search box, also in early 2022 with the desktop search box and then several other times over the years.
Google Tests Short Videos In Search Menu Bar
Google is testing adding a “short videos” option in the search menu bar, so you can filter your search results by shorter videos. This, I guess, is in addition to videos in the search bar.
Google: Ad Strength Is Not Used In Ad Auction
Ginny Marvin, Google’s Ads Liaison, said again “Ad Strength is not used in the auction.” She wrote this on X in response to an article on Search Engine Land named Google explains why Ad Strength is ‘so important’ as it addresses industry concerns.
Google SGE Testing Tabs In AI Overviews
Google is testing showing tabs within the AI overviews within Google SGE, the Search Generative Experience. When you swipe through the tabs, the generative AI changes based on the tab you selected.
4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
Out now: AI for SEO training course!
Want to start using AI? Are you interested in the challenges and opportunities of generative AI? Or are you curious about how AI impacts search engines and the web? We’ve now added a new course to Yoast SEO academy: AI for SEO. In this course, you’ll learn about AI so you can take your SEO […]
The post Out now: AI for SEO training course! appeared first on Yoast.
Feeling Stuck: What to Do When You Don’t Know What to Do
Feeling stuck at work is never easy, especially when tasked with unfamiliar challenges. Learn practical strategies to navigate uncertainty, manage anxiety, and take confident action in this blog post.
Daily Search Forum Recap: April 8, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Bing is testing removing its cache link from the search results…