Chase launches first bank-led media network
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
How advertisers can capitalize on vertical video
Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results.
Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion
This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from…
How the Google-Reddit partnership impacts brand management
Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks.
Google: Indexing & Algorithm Updates Are Independent
Google once again said that its indexing systems are completely independent of its ranking updates, like the core update. Gary Illyes from Google said indexing, canonicalization, and those types of “systems are independent” of core updates.
Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location
Google has made some changes to its new Structured data carousels (beta) documentation to list the feature availability of this carousel and also to clarify where to place the markup. Google wrote the “markup must be on the summary page, and you don’t …
Google: Ranking In Shopping, Images & Other Verticals Doesn’t Hurt Your Web Rankings
John Mueller from Google said that ranking well in the Google Shopping or Google Image vertical boxes does not impact your ranking in the core web results. He said, “I can’t imagine that they’d be connected” when asked about how ranking well in the Me…
Google Knowledge Panels – Mentioned People
Google is testing a “mentioned” button that shows other people mentioned in the knowledge panels in the Google Search results. We saw variations of “mentioned by” in Google Discover and Explore but now we are seeing something similar in knowledge panels.
Google Maps Suggest An Edit Flow Updated
Google has updated the Suggest an edit feature within Google Maps business listings. Google said the new flow is “easier” and should help make updates to the Google Maps data.
Recap of Google’s Search Central Live Romania 2024
Last week marked the first-ever official Google SEO-focused event in Romania ‘” Search Central Live Romania ‘” on a sunny 4th of April in Bucharest. As a Search Central Product Expert who lives in Bucharest, the event made for an exciting occasion for …
How to Appear in Position One in 2024 — Whiteboard Friday
Unlock the secrets of SERP dominance in 2024 with Tom Capper. Discover the evolving landscape of position one rankings and seize the opportunities amidst shifting trends in SEO.
Google structured data carousels (beta) clarified for summary pages
Google also added the feature availability for this carousel beta.
Google CEO on the evolution of Search and SGE
Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.
TikTok launches enhanced ad placement controls
Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear.
Google testing People Also Consider label on branded search ads
Advertisers are concerned that Google is planning to force brands into entering competitor ad auctions.
The Performance Max playbook: Best practices and emerging tactics for 2024
Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking.
Advanced Google Ads tracking for local service companies
Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.
Advanced Google Ads tracking for local service companies
Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.
Google Responds To Claims Where Search Results Can Be Harmful & Dangerous
Over the past few weeks, Google’s Search Liaison, Danny Sullivan, has been replying to complaints about some examples of search results being not just low-quality but also potentially harmful and dangerous. The sad part to me is that a couple of years …
Google: Differences Between 410 and 404 Is Too Minimal
The SEO topic of using a 404 versus a 410 error status code for pages not found is one of those topics that has been around for the past two decades. And now Google’s John Mueller replied to another question about it saying that the difference between …