How an ecommerce site increased commercial monthly organic traffic from 37K to 210K
Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR.
Google Began Enforcing The Site Reputation Abuse Policy Last Night
Google said it began to enforce its new site reputation abuse policy last night. The policy went into effect on Sunday, May 5th, but Google did not announce it would take action until last night. As a reminder, this should target sites doing what some…
Google Search Ranking Update Volatility Starting On May 3rd
I am slow to report on this but figured I’d document it just in case some of you noticed ranking volatility and fluctuations on or around May 3rd and May 4th. This is not a confirmed Google Search ranking update but there are signs of an update that t…
Google Ads New Performance Max For Marketplaces
Google Ads has launched Performance Max for Marketplaces. This is designed to help you sell your goods or services on specific marketplaces using Performance Max.
Number Of Search Results Dropped Google Search Results Page
It seems Google has fully removed the number of results found, the results count, from the Google Search results page. It was removed from the Google Search Generative Experience last June and Google has been testing removing it for ages but not it see…
Rumors Of Google Auditing 25% Of Google Ads Are False
The Google Ads Liaison, Ginny Marvin, said the rumors of Google auditing 25% of Google Ads accounts are false. She wrote, “The rumor about Google auditing 25% of Google Ads accounts on 1 May is inaccurate.”
Yoast SEO for Shopify receives a brand new overview page
Exciting news! Yoast SEO for Shopify’s latest update brings a brand new dashboard feature. Say hello to the Optimization overview – a pre-made priority list for your store’s SEO. Get a quick bird’s-eye view of your store’s performance and know exactly where to optimize first! We’ve also fine-tuned the sidebar menu for smoother navigation and […]
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Elevating Women in SEO for a More Inclusive Industry
By embracing mentorship and allyship, and by advocating for change, we can work together to build a better future for women in SEO.
Google begins enforcement of site reputation abuse policy with portions of sites being delisted
Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping out of the Google Search index tonight.
Daily Search Forum Recap: May 6, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says sites hit by the old helpful content update can recover and even grow…
A tribute to Mark Irvine
Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.
DOJ hammers Google over search ad price manipulation
Here’s how Google harms advertisers in 20 slides, according to the DOJ’s closing statement on search advertising.
How to get more value from site visitors with A/B testing
Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B testing, also called experimentation, is an important tool to maximize the value of your organic (and paid) traffic and grow your business. But […]
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How to avoid an SEO disaster during a website redesign
Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here’s how to protect your SEO assets during a redesign.
Google: Sites Hit By The Old Helpful Content Update Can Recover & Grow
Google’s John Mueller said again this morning that sites hit by the old September helpful content update or even new core updates can recovery. He said on X and on LinkedIn that it is possible to recover but it is not a simple change you can tweak on …
How to uncover hidden gems in your paid search accounts
Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
Statcounter Fixes Search Engine Market Share Data After Incorrectly Showing Google Lost Share
Over the past week, many have been windblown by Statcounter reporting that Google lost significant market share in the US and worldwide from March to April 2024. It turns out it was some sort of reporting bug and Statcounter has updated the data over …
Google Will Remove Its Disavow Link Tool At Some Point
Google’s John Mueller said on X that he believes Google will remove the disavow link tool “at some point” in the future. Bing dropped the disavow links tool from Bing Webmaster Tools in September 2023 and I suspect Google will also drop it from Google…
Google Search Tests Showing Only Local Listing For Near Me Queries
Google Search seems to be testing showing only local listings from Google Business Profiles for many “near me” types of queries. So when you search for [dentist near me] or [indian food near me] and so on, you only get local listings and no web search…
Google Gemini Stops Linking To Most Sources?
A year ago, Google Gemini (formerly known as Bard) began linking to sources as citations and we rejoiced. Well, it looks like in most cases, Gemini has stopped linking to sources. I believe this started about a week or so ago but I am not sure on the …