How to write better blog posts for your Shopify store
Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Main reasons to publish blog posts on […]
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The SEO-UX paradox: Achieving visibility without sacrificing user delight

SEO doesn’t have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines.
Bing Tests Clear Distinction Between Free & Paid Search Results
Microsoft’s disclosure of search ads on Bing has not been the greatest, honestly, in many cases, worse than Google’s disclosures. Recently, however, Bing has been testing a clearer distinction between its ads and organic free listings.
Google: Having News In Your Site Name Is Fine
Here is a new SEO myth I have not heard before… Someone said that using the word “news” in your site’s name is bad for SEO and Google ranking. John Mueller from Google said it is not, it is fine to use “news” in your site name.
Bing Ads Carbon Neutral Label Goes Green
Microsoft Advertising, the ads you see in Bing, have these “Marketing with Purpose Attributes” ad labels with carbon-neutral labels. Those labels used to be gray, but now Bing has them in a dark green, which makes them way more visible.
Google Product Review Summary Labels Snippet
Google is now showing these short summaries of reviews by placing a label over the review with one or a few words. So the labels might show “low quality,” “compact,” “lightweight,” “performs well” and so on.
Google Local Business Profile Reviews Listings Updated
Google has updated the page where you view, reply and report reviews for your Google Business Profile listing. Joy Hawkins spotted the change and she says it seems to be live, personally, I think I still see the old version.
Google Local Business Profile Reviews Listings Updated
Google has updated the page where you view, reply and report reviews for your Google Business Profile listing. Joy Hawkins spotted the change and she says it seems to be live, personally, I think I still see the old version.
How Can Travel Brands Engage with TikTok Trends in 2024?
Three brands nailing travel content on TikTok LonelyPlanet As a brand that’s synonymous with providing local recommendations and highlighting hidden gems, their destination deep-dive videos just feel natural. They’ve carried their ton…
How to Leverage BigQuery for Advanced Internal Link Analysis
Discover the potential of BigQuery for SEO. Dive deep into advanced internal link analysis and enhance your SEO strategies.
Google is not about blue links, says ex-CEO Eric Schmidt

Calling AI ‘underhyped,’ Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.
Meta launches AI-powered ad creativity tools

Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.
Daily Search Forum Recap: May 7, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has started to enforce the site reputation abuse policy with manual actions…
Report: 64% of technical SEOs believe AI isn’t a job security threat

However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies.
What is ad hijacking and how do you protect your brand from it? by Adthena

In this guide, you’ll learn how ad hijacking works, how to spot it and tips for PPC brand protection.
Unpacking Google’s 2024 E-E-A-T Knowledge Graph update

Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.
Google hides search results count under tools section

Is the results count one step closer to fully going away?
How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR.
Google Began Enforcing The Site Reputation Abuse Policy Last Night
Google said it began to enforce its new site reputation abuse policy last night. The policy went into effect on Sunday, May 5th, but Google did not announce it would take action until last night. As a reminder, this should target sites doing what some…
Google Search Ranking Update Volatility Starting On May 3rd
I am slow to report on this but figured I’d document it just in case some of you noticed ranking volatility and fluctuations on or around May 3rd and May 4th. This is not a confirmed Google Search ranking update but there are signs of an update that t…