DOJ hammers Google over search ad price manipulation
Here’s how Google harms advertisers in 20 slides, according to the DOJ’s closing statement on search advertising.
How to get more value from site visitors with A/B testing
Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B testing, also called experimentation, is an important tool to maximize the value of your organic (and paid) traffic and grow your business. But […]
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How to avoid an SEO disaster during a website redesign
Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here’s how to protect your SEO assets during a redesign.
Google: Sites Hit By The Old Helpful Content Update Can Recover & Grow
Google’s John Mueller said again this morning that sites hit by the old September helpful content update or even new core updates can recovery. He said on X and on LinkedIn that it is possible to recover but it is not a simple change you can tweak on …
How to uncover hidden gems in your paid search accounts
Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
Statcounter Fixes Search Engine Market Share Data After Incorrectly Showing Google Lost Share
Over the past week, many have been windblown by Statcounter reporting that Google lost significant market share in the US and worldwide from March to April 2024. It turns out it was some sort of reporting bug and Statcounter has updated the data over …
Google Will Remove Its Disavow Link Tool At Some Point
Google’s John Mueller said on X that he believes Google will remove the disavow link tool “at some point” in the future. Bing dropped the disavow links tool from Bing Webmaster Tools in September 2023 and I suspect Google will also drop it from Google…
Google Search Tests Showing Only Local Listing For Near Me Queries
Google Search seems to be testing showing only local listings from Google Business Profiles for many “near me” types of queries. So when you search for [dentist near me] or [indian food near me] and so on, you only get local listings and no web search…
Google Gemini Stops Linking To Most Sources?
A year ago, Google Gemini (formerly known as Bard) began linking to sources as citations and we rejoiced. Well, it looks like in most cases, Gemini has stopped linking to sources. I believe this started about a week or so ago but I am not sure on the …
Google SGE Says Drink Urine To Pass Kidney Stones Quickly
The new AI advanced version of Google Search, aka Google SGE or Search Generative Experience, provides wicked smart AI answers to your queries. And if you ask it how to pass kidney stones quickly, Google will tell you to drink at least two quarts of u…
How to Create an Email List and Use It for SEO
The ultimate guide to building an email list. Create and grow an email list, and discover six ways to use it to improve your SEO.
Google’s huge search market share loss wasn’t real: Data revised
While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.
The N.A.P. Hunter Chrome Extension is Back!
Hey Local SEOs! In 2014, LSG released N.A.P. Hunter, a free Chrome Extension that enabled you do to run several standard local business NAP (Name, Address, & Phone Number) queries at once, then export the Google results into a CSV. At its peak, N.A.P. Hunter had more than 4,000 regular users. It broke a few […]
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Google unveils new ways to reach streaming audiences
Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Retail Trends Masterclass: Consumer behavior is changing, is your marketing? by Edna Chavira
Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.
The Industry Mourns The Loss Of Mark Irvine – Brilliant & Giving Search Marketer
I am deeply sad to report that Mark Irvine passed away unexpectedly last night. Mark was deeply involved in the search marketing community, known as being a brilliant paid search specialist who always spent his time helping others over his long career…
3 key observations about the Google March 2024 core update
Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.
Google expands Performance Max to online marketplaces
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
Localized SERPs: Winning traffic and leads with service area pages
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.
Search News Buzz Video Recap: Google March Core Update Done, HCU Recoveries, Site Reputation Abuse & AI Topics
This week, we covered how the Google March 2024 core update finished back on April 19th, and Google forgot to tell us. I also posted the May 2024 Google webmaster report. Google said it’s still possible for sites to recover…