Google Business Profiles Tests Chat With SMS & WhatsApp
Just last week we reported that chat is going away from Google Business Profiles. Well, Google may be adding native SMS and WhatsApp messaging support for your Google Maps business listings.
Google Fixed The Search Console Links Report
The Google Search Console link report now seems to be fixed. As we reported last week, we saw a decline in links being reported by the tool, followed by a huge decline a few days later. The tool now seems to be showing the previous link count before t…
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor

Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Microsoft Copilot expands AI power to Display Ads

Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Microsoft moves Smart Shopping to Performance Max

Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats.
Understanding link velocity: Truths and myths by Serpzilla

Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.
Adding markup support for organization-level return policies
We’re adding support for return policies at the organization level, which means you’ll
be able to specify a general return policy for your business instead of having to define one
for each individual product you sell.
We’re on LinkedIn (finally)
The Google Search Central LinkedIn channel is (finally) here!
We’re on LinkedIn (finally)
The Google Search Central LinkedIn channel is (finally) here!
Instagram tests unskippable video ads in main feed

Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.
Moz AI: Introducing Augmented Intelligence
Today, we’re excited to announce Moz AI — a new set of AI-enabled tools and features you’re going to see across our products. We believe that AI-enabled tools can make you even more results-oriented, impactful, and essential. Learn more about how to us…
Google won’t index sites that do not work on mobile devices after July 5th

So now, the mobile-first indexing initiative is really done – 7.5 years later.
Daily Search Forum Recap: June 3, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There was a lot of Google Search ranking volatility over the weekend again…
An SEO’s guide to redirects

Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid.
How to extract GBP review insights to boost local SEO visibility

Gain a competitive edge by extracting actionable insights from your – and your competitors’ – Google Business Profile reviews.
June 2024 Google Webmaster Report
What an absolutely wild month in Google Land – between the Google Search API leak, the intense ranking volatility in May, and AI Overviews launching and all the hoopla around that. Let’s not forget the ongoing core update, the site reputation abuse, th…
Google: We’re Not Upset With Those Who Share Constructive Feedback Of Our Search Results
Danny Sullivan, Google’s Search Liaison, said on X, “you or anyone who shares constructive feedback about our results should not feel like we’d be upset with them.” He went on to explain that “complaints and feedback are opportunities.”
SEOing Into Google’s AI Overviews
A bunch of SEOs are now experimenting with how they can show up in the Google AI Overviews, not just remove themselves from AI Overviews. Cyrus Shepard posted a “mini case study” on X, showing how he was able to work his site into the AI Overviews.
Google App To Rename Discover To Home & Browse?
Google seems to be testing renaming Google Discover to maybe Google Home or maybe Google Browse. I mean, it is not shocking Google would renamed Discover to something else. Discover was previously named the Google feed and I think before that it was G…
PSA: Google Doesn’t Take Direct Action Over Violations Submitted Via Spam Reports
As a reminder, Google has reiterated that when Google receives a search spam report, it does not take direct action against the violation or violating site. Instead, Google uses that feedback to its spam detection systems that hopefully will take actio…