Generative Engine Optimization: Gain visibility in AI search by Ignite Visibility
New AI-based services aim to help businesses stay ahead of the competition, boost visibility and attract more web traffic.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Perplexity Pages showing in Google AI Overviews, featured snippets
You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.
Google Search fixes issues with Site names not appearing for internal pages
This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved.
Diving Into the Future of Digital Marketing: The MozCon 2024 Day One Recap
Dive into the future of digital marketing, and discover the key takeaways from our speakers in this day-one recap of MozCon 2024.
Google’s documentation leak: 12 big takeaways for link builders and digital PRs
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.
Cut through inbox clutter with personalized, high-impact email by Edna Chavira
As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
Google AI Overviews visibility drops, only shows for 15% of queries
Google’s AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.
How to delete two subdomains with 10k URLs and low traffic
I plan to return 410 error messages
Daily Search Forum Recap: June 4, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google fixed the Search Console link report this morning…
4 Performance Max segmentation strategies and how to leverage them
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.
Rethinking your keyword strategy: Why optimizing for search intent matters
Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion.
Incrementality testing in advertising: Who are the winners and losers?
Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact.
Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed
Google said it will not index sites that are not accessible on mobile devices after July 5, 2024. “If your site’s content is not accessible at all with a mobile device, it will no longer be indexable,” John Mueller wrote.
Google’s link reporting tool is now fixed
Last week there was a bug with the Google Search Console report.
New Google Popular Products Search Refinements
Google seems to be adding a people also ask like search refinement/expander for the popular products on Google Search. Below the popular products section there is this section that shows other variations for your keywords.
Google Notifies Advertisers & Analytics Users Over New US Privacy Laws
Last week, Google emailed its Google Ads and Google Analytics users with a heads-up about new privacy laws coming to some states in the United States. This involves topics around restricted data processing control and universal opt-out mechanisms.
Google Business Profiles Tests Chat With SMS & WhatsApp
Just last week we reported that chat is going away from Google Business Profiles. Well, Google may be adding native SMS and WhatsApp messaging support for your Google Maps business listings.
Google Fixed The Search Console Links Report
The Google Search Console link report now seems to be fixed. As we reported last week, we saw a decline in links being reported by the tool, followed by a huge decline a few days later. The tool now seems to be showing the previous link count before t…
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.