Google Ads API Version 17 Now Available
Google Ads has released a major version release for the Google Ads API, version 17. Version 17 includes preparation for resource usage policy changes, page size changes, batch reporting changes, more PMax and match type reporting, plus much more.
Google sued by publishers over alleged pirate textbook promotion
This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.
Google Ads inviting some advertisers to join Advisors Community
Select Google Ads advertisers are being offered the ‘unique opportunity’ to help shape current and unreleased products via surveys.
That’s a Wrap: The MozCon 2024 Day Two Recap
And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.
Google must face $17 billion UK ad tech lawsuit
The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.
OpenAI’s growing list of partnerships
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
Survey: 54% of people look through more search results vs. 5 years ago
What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.
Why paid search marketers need a growth mindset
Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset.
Google Search Ranking Algorithm Volatility June 5th
I am seeing signs of yet another intense Google search ranking update and intense ranking volatility yesterday and into today, June 4th and 5th. Many of the tools are showing very heated volatility and there has been a spike in chatter within the SEO c…
5 ways advertisers can prepare for Google’s AI Overviews
With Google’s impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
Google AI Overviews Shows For Only 15% Queries, Down From 84%
New data from BrightEdge shows that Google is showing far fewer AI Overviews than it did when it first launched them as a beta under the Search Generative Experience. Google went from showing AI Overviews for 84% of queries to showing them for less tha…
Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max
Microsoft, in its monthly update, announced that it will be moving (or “upgrading” as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said they sent out notices to advertisers via emails earlier.
Google Fixed Issue With Site Names Not Appearing For Internal Pages
Google has fixed an issue with site names not appearing for some internal pages, this has been an issue since December 2023. I checked some examples, and they are indeed fixed – although Google said some fixes are still rolling out and those pages nee…
Google News “How These Stories Are Ranked” Header
Google News seems to be testing placing a header above news sources in the Google News follow interface, that says “how these stories are ranked.” I personally cannot replicate it, but some are able to see it.
Google Discussion Forum Structured Data Now Supports SocialMediaPosting Markup
Google has updated its discussion forum structured data help documentation to clarify that SocialMediaPosting markup is also supported. Google did say that SocialMediaPosting should be used for sites that are more of a “generic social media platform,” …
Generative Engine Optimization: Gain visibility in AI search by Ignite Visibility
New AI-based services aim to help businesses stay ahead of the competition, boost visibility and attract more web traffic.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Perplexity Pages showing in Google AI Overviews, featured snippets
You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.
Google Search fixes issues with Site names not appearing for internal pages
This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved.
Diving Into the Future of Digital Marketing: The MozCon 2024 Day One Recap
Dive into the future of digital marketing, and discover the key takeaways from our speakers in this day-one recap of MozCon 2024.