AI-generated content: The dangers of overreliance
Stop chasing the latest trends and learn to play the long game. Focus on creating consistent and brand-aligned content for customers.
Search News Buzz Video Recap: Google Ranking Volatility, Coupon Sites Abuse, Mobile Indexing Change, AI Overviews Decline & Ad News
Google had some more intense search ranking volatility this week, both on June 1st and also around June 5th. Google said white-labeled coupon sites would be penalized by its site reputation abuse policy…
How to protect deep work time and retain focus as an SEO
Learn how to make the most of your peak productivity hours by eliminating distractions, creating a focus-friendly environment and more.
Google Search Console Removal Tool Drops Cache Updates
Google has placed a notice at the top of the Google Search Console removal tool that says, “Cache updates are no longer available.” It added that you “can still request snippet updates.”
Google Search Console Removes How-To Enhancement Report
Google has removed the How-to enhancement report from Google Search Console. When Google stopped showing how-to rich results in the search results, it said it would keep the reports “for the time being,” I guess that time has been completed.
Google Search Shopping Filter Top Bar
In addition to the shop deals top bar we spotted earlier, now we are seeing reports of Google Search testing a shopping search filter bar at the top. This makes a lot more sense as a search filter than the shop deals bar, which just promotes unrelated…
Google Image Search Tests Pinch To Zoom
Google Image search is testing the ability to pinch to zoom, to expand the details on a specific image within the mobile interface. So instead or in addition to clicking on an image, you can pinch to zoom to see more details on that image.
Google Ads Rolling Out New Ads Design Starting On August 30 (Goodbye Old Design)
In March 2023 Google began testing a new design for the Google Ads advertiser console. Google announced that it will start to roll out this new design to all advertisers starting on August 30, 2024 and will sunset the all design.
The Ultimate SEO and PPC Integration Playbook — Whiteboard Friday
Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.
Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains
Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study
Google Ads launches Brand Recommendations powered by AI
Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.
How the Google leak confirms the significance of author and publisher entities in SEO
This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results.
Microsoft Ads to allow Google conversion goal imports
Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.
Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here’s what it means for search marketers.
6 SEO tactics for home service companies
Boost your home services company’s online visibility with niche-specific tactics, such as cost pages, calculators and more.
Google Business Profile Bug Causing Hidden Questions & Answers
For the past few days there has been a number of complaints about not being able to see Questions and Answers on Google Business Profile listings. While some can see some Q&As, not everyone can see all of the past Q&As posted on those Business Profiles…
PSA: Google Will Still Index Sites That Are Not Mobile-Friendly
There has been a tremendous amount of confusion around the news that Google will stop indexing sites that are completely inaccessible via a mobile phone after July 5th. Google will index sites that are not mobile-friendly – period. But if your site w…
Google: White Label Coupon Sites Would Be Penalized By Site Reputation Abuse
Google has updated its coupons FAQs in the original Google March core update blog post to clarify which sites would be hit by the site reputation abuse policy. Google wrote “white-label services that focus on redistributing coupons with the primary pur…
Google Merchant Center Tests New Analytics
Google Merchant Center seems to be testing a whole slew of new analytics for the Merchant Center console. The data itself is not new but the UX is, and I am told the analytics is presented in a more user-friendly and easy-to-navigate manner.
Microsoft Advertising To Import Google Ads Conversion Data Automatically
Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will continue to automatically import your Google Ads conv…