Mobile-indexing-vLast-final-final.doc
The last step of our migration to a mobile-first index
will soon be complete: the small set of sites we’ve still been crawling with desktop Googlebot
will be crawled with mobile Googlebot after July 5, 2024.
Most…
June 1st Google Search Ranking Algorithm Volatility
Google has been super volatile over the past several weeks and now I am seeing even more volatility touch down on the first day of June, this past Saturday. It actually was a pretty heated weekend, with many of the tools showing extreme volatility and …
Brave launches Search Ads

Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.
LinkedIn shrinks link previews for organic posts

Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.
LinkedIn shrinks link previews for organic posts

Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.
Google to honor new privacy laws and user opt-outs

Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.
Meet Hobo SC (Search Console in Google Sheets)
Register your interest for the Hobo SC (Search Console) for Google Sheets Presale. The Hobo SC (Search Console) for Google Sheets is a complete SEO Auditing suite directly in Google Sheets. Expected Launch-Date – June 2024 Current Status: BETA TE…
Google News and Discover not loading for many searchers

This may impact news publisher traffic, while Google works out the kinks.
Lead gen vs. ecommerce: How to tailor your PPC strategies for success

Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more.
AI Overviews by Google and how Yoast SEO helps you prepare
As Google rolls out its new AI Overviews, SEO professionals and website owners must adapt to these changes to maintain and improve their search rankings. Google’s AI Overview, powered by the advanced Gemini model, integrates generative AI into the SERP. It provides users with summarized answers to complex queries at the top — well above […]
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Search News Buzz Video Recap: Google Rank Data Leak, Google Volatility, Search Console Link Decline & Google On AI Overviews
This was one heck of a week with Google’s search ranking data features being leaked…
4 key SEO lessons to avoid site launch disasters

Launching a new website? Learn from hard-earned lessons on major pitfalls to avoid, like improper redirects, lack of UX testing and more.
Google AI Overviews Are Here To Stay With Improvements – The Ray AIO Update
Google’s Head of Search, Liz Reid, wrote a blog post last night named “AI Overviews: About last week.” She basically said that overall the vast majority of the AI Overviews are really good and they did find examples of where they can make improvements….
Google News Tab, Discover & Google News Not Returning Results
This morning, I was doing some news queries and noticed that, sporadically, the Google News tab was not returning results for some queries. I thought it was just me and I moved on – but it was not just me – others are also seeing the Google News tab no…
Google Shopping Ideas Search Carousel
Google is now showing a newish “shopping ideas” carousel within its search results. It can show up for a variety of queries and gives you a less promotional version of the the shop all deals banners, but the links do lead to the Google Search shopping …
Google Knowledge Panels “See Also”
Google has added a “see also” section to some knowledge panels over the past few weeks. I think it is similar to the “people also search for” and related features we saw in knowledge panels. This one will show you other people some how related (in the…
Only 10% Of SEOs Trust Google (Same As 10 Years Ago)
Even after the Google search API data leak, even after it was confirmed by Google, still 10% of SEOs will continue to trust Google statements going forward. The wild thing is, this level of trust has not changed in the past decade when I ran a similar…
Google Tests People Also Ask Open By Default
Google is testing showing the first people also ask link, as opened by default. So you don’t need to click on it to reveal the snippet within the first people also ask option. I guess this might increase “queries” for Google. :)
4 Insights From the Google Leak — Whiteboard Friday
In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.
Google explains how it is improving its AI Overviews

Google said only one in every 7 million unique queries resulted in a Google policy violation.