Google Now Allow Some Opioid Painkillers Ads
Google Ads will update its Healthcare and medicines policy this month to allow advertisers to discuss opioid painkillers without promoting or selling them. The example given is that you can have ads to discuss public policy solutions for opioid painkil…
How to win Black Friday and Cyber Monday in 2024 by Wunderkind
Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.
Local Brand Loyalty Takeaways From That Time Ace Hardware Was Trending
Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!
Google Father’s Day Weekend Search Ranking Volatility
Happy Father’s Day – it looks like we are seeing some pretty significant ranking fluctuations and volatility within the Google Search results over the past day or so. Yep, yet another big Google weekend update of sorts – of course – not confirmed by G…
Google Ads phasing out card payments
Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.
Google streamlines product listings via website crawl
Google is making it easier for merchants to surface product listings across its surfaces through automated ‘website crawl’ feeds.
Pinterest launches AI ad tools
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers.
Head of Google Search: AI mistakes won’t prevent progress
Google won’t hold back AI Search features because of ‘occasional problems,’ according to Liz Reid.
Our commitment to Be Kind
Our Be Kind Policy The Be Kind policy is our commitment to fostering kindness, responsibility and ethical behaviour in everything we do. It ensures that our work upholds high standards of integrity and positively impacts society. What is the Be Kind Po…
Why video is key to building brand identity and engagement
Learn the value of building your brand through video, with tips on content types, production strategies and more.
Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More
Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth Tucker on the March core update and much more. Google said you can r…
Agile SEO: A playbook for online brand management
Discover how agile project management can revolutionize your SEO strategy and boost your online brand presence.
Google Tests Multiple Featured Snippets Under From Sources Across The Web
Google is testing a new look for the “from sources across the web” search results feature. This one looks like the multiple features snippets look, with the perspectives design, but is titled under the “from sources across the web” search results.
Google: Sometimes Search Experiments Conflict Causing Issues
In the last Search Off The Record podcast, Gary Illyes from the Google Search team said that sometimes issues can arise within the Google Search results due to two experiments that conflict with each other. He said at the 19:41 mark, “Very often there …
Google Business Profiles Websites No Longer Load – 404
Google Business Profiles websites, which stopped loading websites and began redirecting to the Google Business Profiles listing on Google Maps now completely 404 – as expected. It was supposed to stop working completely this past Sunday, but it did not…
Google Tests New Call & Location Extension Ad Format
Google may be testing a new call extension and location extension ad format. This format shows up as a carousel of links or buttons that you can scroll through below the ad snippet in the search results.
I’m The Reason Googlers Don’t Reply With Nuance
Did you know that SEO bloggers, like myself, are the reason you see fewer and less nuanced responses from Google Search reps? John Mueller from Google said so on Reddit, where he wrote, “Love the SEO news/bloggers, but it also means I can’t reply to t…
4 Surprising SEO Test Results — Whiteboard Friday
A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.
Google Analytics fixes paid search attribution
An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.
YouTube embeds ads into videos to beat ad blockers
Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.