SEO pros and cons of HubSpot vs. WordPress vs. Webflow
Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow.
Instacart expands shoppable ads to YouTube
Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.
How Google and Meta could disrupt travel discovery with AI
Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.
Google: #s In Google Search Console Reports Are Unrelated To Canonicalization
There is a lot of talk in the wider SEO community around pound signs, #, in the Google Search Console reports, meaning something about canonicalization. John Mueller from Google, along with a number of SEOs, said it has nothing to do with canonicalizat…
Google Maps Adds Edit & Post Button To Business Profile Listing
Google has added an “edit” and “post” button more prominently as big buttons to Google Business Profiles within the Google Maps interface. Previously, these buttons were not as accessible in the Google Maps interface.
Google: Our Search Results Do Not Always Show Original Source
Google’s John Mueller said in the last SEO Google Office Hours video that Google’s “search results are not an indication of what Google’s systems consider to be the original source.” This means that just because Google ranks a piece of content, it does…
Bing Webmaster Tools Clickthrough Rate Over 100%
Did you ever sort the Bing Webmaster Tools clickthrough-rate column from highest to lowest and notice that you can see a CTR higher than 100%, I even see 300%. Well, Fabrice Canel from Microsoft said this is possible when a searcher clicks on your lis…
Google Search Tests Black Sitelinks
Google is testing another variation of its sitelinks design, this one uses black font colors for the sitelinks. Of course, Google generally uses blue for those links, because links are generally in blue underlined font.
Study: 82.5% of marketers to boost SEO budgets in 2024 by Ignite Visibility
A new study surveyed 200+ marketing experts to gain insights into their marketing spend and strategy in 2024.
Google and Bing stress the importance of lastmod in XML sitemaps
XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have recently renewed emphasis on properly using the lastmod (last modified) tag in XML sitemaps. The leading search engines now advise site owners to use this feature properly for better crawling […]
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20 SEOs Share Their Key Takeaways From the Google API Leaks
Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Google’s $2.3 million check secures bench trial in adtech antitrust case
After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.
Reddit unveils new Conversation Ads
Reddit announces a major revision to its conversation page ads, including a new premium ad placement within discussion threads.
Social search and the future of brand engagement
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.
SCAMPER your way to better SEO and content marketing ideas
A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions).
The Maddening Adventure Of Tracking AI Overviews In Google Search Console
Google launched AI overviews in the SERPs in the United States officially on May 14th at I/O. This follows the launch of Google’s Search Generative Experience (SGE) in May of 2023…
Google Ads Forcing Some Advertisers Off Credit Card Payments
Google Ads is forcing many of its advertisers off the credit card option for paying for their ad accounts and onto bank-based payment methods, such as ACH, wire, or paper check. If you do not comply by July 31, 2024, your account can be suspended.
Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More
Apple has made some really big changes to the Applebot documentation after the Apple WWDC event, where Apple announced Apple Intelligence. Apple added more about Applebot, reverse DNS details, Applebot-Extended and much more.
Google Maps Updates Fake Engagement Policy With More Detail
Google has updated its Google Maps contributor fake engagement policy to flesh out in more detail how the policy works. The new text is like 40% longer and seems to have received a nice refresh.
Google Updates hreflang Documentation While I Was Offline
Google has tweaked its hreflang search developer documentation to clarify that link tags for denoting alternate versions of a page must not be combined in a single link tag. Google said it wanted to document this “quirk” in its documentation.