4 Surprising SEO Test Results — Whiteboard Friday
A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.
Google Analytics fixes paid search attribution
An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.
YouTube embeds ads into videos to beat ad blockers
Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
These leading brands are winning by spotlighting underrepresented voices, celebrating individuality, sparking wonder and more.
Reddit adds third-party verification for advertisers
This partnership with ad measurement firm Integral Ad Science (IAS) will give advertisers third-party validation for campaign delivery.
What to do if you lose your SEO job: The emergency handbook
Lost your SEO job? Don’t panic. Here are proven strategies for quickly landing your next position or building a freelance business.
The Google Leak: insights and implications for SEO best practices
In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too close to the neutral zone, catching even the most seasoned captains by surprise. The recent Google API leak has sent such a shockwave through the SEO quadrant, igniting intense discussions and debates within the community. […]
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PPC client kickoff: Strategies for a successful first encounter
Starting a new client partnership? Follow these steps to absolutely nail the critical kickoff meeting from preparation to follow-up.
Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search
Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution models in GA4 over the next two weeks to i…
Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks
Google is testing a larger font size for the main search result title link, followed by smaller fonts for that same snippet’s sitelinks. This was spotted a few days ago by both Umair Khan on X and Lily Ray on X.
Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)
Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, “You should really disallow crawling of your action URLs. Crawlers will not buy that organic no…
Bing Tests Black Review Stars In Search Results
Microsoft is testing using black-colored review stars in its Bing Search results. This is instead of the yellow or orange review stars. I am not sure why they are testing it in black, but they are.
Google Local Pack Photos With Labels
Google seems to be testing adding labels and descriptions on the photos within the local business profile listings. These are on both the carousel of images and on the detailed business profile page.
Google’s auto-pause for idle keywords: overreach or overdue?
Google’s plan to automatically pause keywords in advertisers’ accounts after 13 months of no engagement has been met with mixed reactions.
10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced
Move beyond outdated views of paid search as a perfect direct response channel and adapt to new tools and customer-centric strategies.
Beware of anti-SEO studies that misguide your marketing strategy
Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy.
I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update
Yesterday at SMX Advanced, I interviewed the Google executive who announced the March 2024 core update on the main Google blog. I asked Elizabeth Tucker a boatload of questions around SEO, the core update, the helpful content update, the search data le…
Google Adds Return Policy Structured Data Support To Organization Level
Google has expanded its support for return policy structured data to allow you to add the return policy to the organization level, and not have to specify that policy on each and every product detail level.
Google Maps Tests QR Codes On Business Profiles
Google is testing QR codes on the Google Business Profile listings within Google Maps. The QR code shows on the right side of the action buttons (i.e. directions, save, share, etc).
Google Ads Adding New Optional Verification This Month
Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it is not clear to me what the new verificatio…