How to spot and avoid shady link building vendors
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.
Google working on fixing latency issues with the Search Performance reports
The reports within Search Console are now delayed by over 52 hours.
Why are so many affiliate sites losing organic traffic?
Here’s why smaller affiliate sites are losing rankings after Google’s core update and how brand search can turn the tide.
July 2024 Google Webmaster Report
This month we had Google June 2024 spam update roll out over a seven-day period. We had a few other unconfirmed Google search ranking updates as well, listed below. Let’s not forget yet another Google indexing bug after the core update was announced…
Google Local Service Ads Now On Mobile Local Business Finder
Google is now showing Local Service Ads directly in the mobile version of the Google local business finder interface in Google Search. We know Google is showing LSAs now on Google Maps for iOS but now we are also seeing it on this surface.
Google Ads Gains New Checkbox: Altered Or Synthetic Content
As you may remember, Google Ads requires political ads to disclose if the content, images or other assets in any way used synthetic content (i.e. AI content). Now Google Ads seems to be adding a checkbox for these ads to check off if these ads use “Al…
Microsoft Advertising Property Center & Lodging Campaigns Expands
Microsoft announced Property Center for Microsoft Advertising’s lodging campaigns. This should make it easier for you to manage your Hotel Price Ads and Property Promotion Ads for your hotel or vacation rental property.
Google Merchant Center Conversion Data Usage Changes
Google sent out notices via email to Google Merchant Center merchants about a change to how Google collects and uses conversion data that you share with Google. Google said it may use that data for new reporting and also for ways to improve Google Sear…
Google Ads To Allow Fantasy Sports & Lottery Couriers Ads In Many States
Google has posted that it begin to accept and run ads for Daily Fantasy Sports and lottery couriers in many states within the United States. This change goes into affect on July 15, 2024 and advertisers must apply for certification.
Google Search Console Working To Fix Search Performance Delays & Latency
Google has confirmed it is working to fix the delays and latency issues with the Google Search Console Performance reports. This happens to the performance reports and often other reports in Google Search Console every now and then and generally Googl…
Should your business start using Threads?
Social media can be a great tool for your business and your SEO, because it can help drive traffic to your website. That’s why it’s good to keep an eye on new social media platforms, like Threads. So, is it worth it to invest your time in Threads? Or should you focus your efforts on […]
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Google expands conversion tracking for Merchant Center
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
Microsoft Advertising launches Property Center and expands Lodging Campaigns
Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.
Google expands Audience Signal Targeting to App campaigns
This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.
Steve Ganem, Product Director of Google Analytics, on GA4
We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.
Unused code
Optimizing unused script
Largest contentful paint element
Low efficient score on mobile
Daily Search Forum Recap: July 1, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
After the Google June spam update completed…
Want to speak at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the “new SEO” – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.