Google Ads completes auto-migration of location extensions to assets
The auto-migration of location extensions to assets expands advertisers’ options for displaying location information in their ads.
Meta’s ad attribution update gives clearer view of conversions
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.
Google launches Merchant API Beta with new features
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.
Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Daily Search Forum Recap: July 3, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google Search Console delays do not mean there is an unconfirmed core update rolling out…
How to build a high-performing paid search team
Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more.
Curbing AI creativity: How to provide effective guardrails
AI models can generate astonishingly creative content. However, their outputs can become cliched, unpredictable, and problematic without proper guardrails. How can we harness their potential while maintaining control? In this article, we’ll show you what you can do to provide guardrails for your AI chatbot. Thanks to these techniques, you can ensure its creative outputs […]
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12 SEO metrics to add to your digital PR measurement program
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.
Google Search Console Delays Is Not A Google Core Update
Another rumor coming out of the Google Search Console reporting delays is that this is some sort of unconfirmed update is rolling out. Well, that is not the case at all. John Mueller of Google said this is not a core update or even an unconfirmed core …
Google Zero Click Study Now At 58.5% In 2024
Rand Fishkin has come out with his 2024 edition of the Google zero click study and it shows that in the US, zero clicks are now at 58.5%, which is down from 65% in 2021. The study says about 37% of Google searches lead to no action, 21.4% lead to anot…
Current Styles Google Search Carousel
Google Search has a new shopping-related carousel named “current styles.” This shows up for some shopping-related queries, and if you search for a product, it might show you style variations that may be trending.
Google Explains Why Search Console Reporting Delays Are Not In Search Status Dashboard
As of right now, Google Search Console is having a significant delay with its Performance reports and some are wondering why the status of the delay is not in the Google Search Status Dashboard like other search related issues.
Google Ads New Brand Exclusion Won’t Prevent Your Ads For Showing For Random Firms
The other day we reported about the new Google Ads brand controls. But as we gain more and more clarity, it seems it does not give advertisers all the controls they need.
Google tightens disclosure rules for synthetic content in political ads
Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.
Nearly 60% of Google searches end without a click in 2024
Meanwhile, almost 30% of clicks go to Google’s properties and about 36% of clicks go to the open web, a new zero-click search study finds.
Google expands definition of U.S. Election ads
Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections.
Daily Search Forum Recap: July 2, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console has some reporting delays…
How to spot and avoid shady link building vendors
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.
Google working on fixing latency issues with the Search Performance reports
The reports within Search Console are now delayed by over 52 hours.
Why are so many affiliate sites losing organic traffic?
Here’s why smaller affiliate sites are losing rankings after Google’s core update and how brand search can turn the tide.