How to harness marketing data to support holistic business strategy

Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.
Some Sites Hit By Google Helpful Content Update Seeing Small Lifts
There are reports that some sites hit by the Google September 2023 Helpful Content Update are seeing small, somewhat tiny, lifts over the past week or so. Again, based on what we’ve been tracking, we have yet to see any recoveries but we are all hopefu…
Google Explains Why Soft 404s Are Bad
Gary Illyes from Google explained two reasons why soft 404 errors are bad. Soft 404s are when a page returns a 200 status okay, but Google thinks that page should return a 404 page not found error. According to Gary, soft 404s are bad because they (1…
Google Posts Reviews Troubleshooting & FAQs For Missing and Remove Reviews
A Google community manager, Alistair D., posted a Reviews troubleshooting and FAQs document in the Google Business Profiles forums. It goes through why reviews go missing, why reviews are removed and how to troubleshoot those issues with the Google Bu…
Prompt injection added to Bing Webmaster Guidelines

Adding content to your webpages which attempts to perform prompt injection is against Bing’s guidelines.
Google Search Tests Top Quality Store Badge Near Site Name
Google is testing placing the top quality store badge and icon next to the site name area in the Google mobile search results. This brings up that icon from the bottom portion of the snippet to the very top of the snippet.
Prompt Injection Added To Bing Webmaster Guidelines
Bing added a new guideline to its Bing Webmaster Guidelines named Prompt Injection. A prompt injection is a type of cyberattack against large language models (LLMs). Hackers disguise malicious inputs as legitimate prompts, manipulating generative AI s…
Organic link building for sales landing pages by Citation Labs

Great links to your content are essential, but they alone may not be enough to improve rankings for your sales landing pages.
How to Close More Sales With Emotion-Driven SEO
Wish your content led to more sales? Use these emotion-driven SEO tactics to create people-first content that sells.
Google Search Ranking Volatility Over June 28th & 29th Weekend
On the heels of the completion of the June 2024 spam update this Thursday, June 27th, I am now seeing signs of an unconfirmed Google Search ranking algorithm update and volatility. It seems more heated than the week of this spam update rollout but les…
Easy Pay Medical Bill Payment at www.paymydoctor.com 24×7
PayMyDoctor is an innovative online portal designed…
Microsoft AI CEO: Web content is ‘freeware’

Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.
Apple expands 30% fee on Facebook and Instagram ads globally

Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
Google expands Product Studio to new markets, adds features

Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.
Report: Menu items, busier businesses may be Google local ranking signals

Google has not specifically confirmed this but a new local SEO report says these may be newly discovered local ranking signals.
Daily Search Forum Recap: June 28, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s June 2024 spam update is now completely rolled out…
Google Colab for SEO: How to get started

Learn the benefits of Google Colab for SEOs, from fast setup to AI integration, and how to use it to run Python code seamlessly in the cloud.
Search News Buzz Video Recap: Google June Spam Update Done, Continuous Scroll Gone, AI OverviewÂLinks Improving, Google Ads Query Matching Update & More
This week, Google completed the rollout of the June 2024 spam update over a 7-day period. Google has dropped its continuous scroll interface for the search results. Google is testing placing link cards at the top of the AI…
8 SEO concepts explained in business terms

Bridge the gap between SEO and business goals. Explain concepts like page speed and link building in terms executives understand.
Google June 2024 Spam Update Finished Rolling Out
Google has completed the rollout of the June 2024 spam update after a seven-day and one-hour period. This update started on June 20, 2024, and was completed on June 27, 2024. This was a broad spam update, not a link spam update, and it did not automate…