Google enhances budget control for Local Service Ads
Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags.
Optimizing for Amazon branded search: Best practices to boost visibility
Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics.
Maximizing Performance Max: Strategies for ecommerce success
Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success.
Document: Apple Maintains A Search Index Of Billions Of Websites
As part of the DOJ ruling that Google is a monopoly, the document noted that Apple has its own search index and the index size is of billions of websites. The specific number was redacted but it said, “Apple maintains an index of about X billion websit…
Google Business Profiles Call Data Gone From Performance Report
Google Business Profiles performance report is no longer showing the “call” tab that shows you statistics and data on searchers who called you from Google Search and Google Maps. I suspect this might be related to the Google Business Profile call hist…
Google Ads Test: Call Extensions With Advertiser Name
Google is testing yet another call extension ad format, this one shows the advertiser’s name below the clickable phone number. This gives a lot more visibility to the phone number and the CTA for the call extension.
Google Ads To Transition Smart Campaigns To Performance Max
Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said “Performance Max provides all the same benefits of Smart campaigns and more,” in an email sent to one advertiser.
Google Ads Featured Options Search Interface
Google Ads may be testing a new search ad format named “featured options.” This shows ad listings in this thing card layouts that should be related to events.
Survey: 92% of SEOs suspect their competitors buy links by Admix Global
Buying backlinks can seriously harm your SEO performance. Here’s how to avoid penalties and losing traffic.
Google declared a monopoly: industry reactions and implications
Digital marketers highlight uncertainties about long-term implications, potential market disruptions, and challenges in determining meaningful penalties.
Advertisers react to Google Reporting and Product Listing glitch
Concern raised among advertisers have been about data privacy, competitive intelligence, and Google’s transparency in handling the situation
Google Ads recovers from major reporting glitch
The glitch exposed some advertisers to others’ data & some couldn’t edit product groups. Most services are now restored and credits promised to those affected.
Google ruled a monopoly; search industry braces for change
In a landmark ruling, a federal judge has declared Google a monopoly, citing the tech giant’s anticompetitive practices in maintaining its dominant position in the search engine market. This decision could have significant impacts on the search industry and digital marketing writ large, potentially reshaping the landscape for SEO strategies and paid search. As Google […]
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Google phases out Smart Campaigns in favor of Performance Max
Google’s shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution.
Advanced analytics techniques to measure PPC
Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.
Google gives new look for trending now section of Google Trends
The new design fits more trending keywords and gives you a nicer and more actionable interface to do your research with.
Google Search Ranking Volatility Heats Up After DOJ Monopoly Ruling
It’s been about a week since the superheated and bursting Google Search ranking volatility, and since then, it did happen to calm down a bit, at least relatively speaking. But now I am seeing the Google search ranking volatility heat up again.
Generative AI tactics, tools and insights from the experts
Explore key insights on leveraging AI for SEO, copywriting, ad creation and more from top search marketers.
Google Search Console Recommendations (Experimental)
Google Search Console is rolling out a new recommendations feature where Google will show you site improvement recommendations. These recommendations are based on the data in Search Console and aim to help improve your site’s performance on Google Search.
SEO Scam Where You Pay Google To Fix Your Search Rankings
There is this SEO scam going around where scammers are saying you pay Google to fix your rankings in Google Search. All you need to do is prepay them and Google will fix your site. John Mueller from Google said “this is a scam,” that Google does not o…