Evaluating technical SEO data: Key segmentation approaches
Learn commonly used and lesser-known data segments to help you pinpoint technical SEO patterns and trends in enterprise websites.
Google Search Team On Crawling & Improvements To Crawling
Google posted a new “Search Off The Record” podcast yesterday on the topic of crawling where John Mueller, Lizzi Sassman, and Gary Illyes spoke about how Google crawls, some ideas on how to make crawling more efficient and some misconceptions around cr…
Google: We Don’t Track How Expensive It Is To Crawl, Render, Index & Serve Pages
There has been some confusion around how Google handles pages that might be more costly for Google Search to crawl, render, index and serve – i.e. JavaScript pages. Google does not have a monetary budget per site, in terms of it will spend $X of crawl…
Google Featured Snippets With Emojis & Special Characters
It is not every day that you see a Google featured snippet with emojis and special Unicode characters. Here is an example of one spotted by Nick Churick (hat tip Patrick Stox) that he posted on X.
Google Lens Rolling Out Speak Now To Ask About This Image
Google seems to be rolling out a new Google Lens feature that lets you record with your camera and also speak with your voice on top of that video. Then Google Lens will match the video or image with your spoken text to give you a set of search results…
Bing Search Tests Opening Searches In New Window From Home & Pagination Bar
Microsoft is testing a weird change to the Bing Search results user experience. Bing is testing that when you do a search from the home page, that it opens the search results in a new window, instead of loading those results on the same tab you are on….
Search Intent and the Organic Funnel — Whiteboard Friday
In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.
Google Ads API v17_1 introduces new features and enhancements
Advertisers can now generate shareable ad previews, remove automatically created assets, access offline conversion diagnostics and more.
How Will Google’s Antitrust Ruling Affect You?
What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling and what that may mean for the marketing industry.
Daily Search Forum Recap: August 8, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads issues credit notices of millions of dollars to individual advertiser by mistake…
The design thinking approach to enterprise SEO
Here’s how to create user-focused, technically feasible solutions for your enterprise site that drive long-term growth and search visibility.
Unlock AI’s potential in paid media creative
A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.
Google Local Service Ads To Show Photos & They Improve Ad Rank
Google will begin showing photos in your Local Service Ads that come from your Local Service Ads profile. Ginny Marvin, Google’s Ads Liaison, wrote on X yesterday, “Starting today, we’ll begin selecting photos from your LSA profile to show in your ads.”
Google Tests More Videos To Short Videos Tab Instead Of Loading More Videos Below
Google is testing sending the searcher to the short videos tab after clicking on the more videos button, instead of dynamically loading videos underneath the videos you are currently looking at in the search results.
Google Ads API Version 17.1 Now Available
Google Ads has released an update it the Google Ads API, version 17.1. Version 17.1 includes shareable ad previews, removing specified automatically created assets linked to Responsive Search Ads, retrieving offline conversion diagnostics, offline dia…
Google Search Snippets You May Like Label
Google is testing a new label for its search results snippets, this one is named “you may like.” I am not sure how Google knows you may like this search result snippet, unless this is a variation of how Google names the “you visit often” label?
Google Ads Million Dollar Credits Bug For Local Service Ads
Google notified some advertisers last night that they are expected to receive $16 million dollars and $6 million dollars in credits. I am sure others got similar astronomical credit notices. Don’t retire anytime soon, it is a bug, and Google will fix…
Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove
The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer’s interaction with the brand.
Product-led Link Building Strategies
Links are “less important” than they were before (according to Google reps). I guess it is – if you’re mostly getting the types of links that Google no longer counts. There’s still a clear competitive advantage in acquiring the links …
Google enhances Local Services Ads with auto-selected photos
Automatic photo selection for Local Services Ads, aims to boost engagement and ad rankings for businesses that upload high-quality, images to their profiles.