Generative AI tactics, tools and insights from the experts

Explore key insights on leveraging AI for SEO, copywriting, ad creation and more from top search marketers.
Google Search Console Recommendations (Experimental)
Google Search Console is rolling out a new recommendations feature where Google will show you site improvement recommendations. These recommendations are based on the data in Search Console and aim to help improve your site’s performance on Google Search.
SEO Scam Where You Pay Google To Fix Your Search Rankings
There is this SEO scam going around where scammers are saying you pay Google to fix your rankings in Google Search. All you need to do is prepay them and Google will fix your site. John Mueller from Google said “this is a scam,” that Google does not o…
Google Served Ads For Products From Other Merchants, Google Will Issue Credits
The big Google Ads reporting outage from the eve of August 1st was an intentional outage due to Google serving ads for products from other Google Merchant Center accounts. This was not just an ad spend issue but also a privacy and data issue for Google…
Google Trends Rolls Out New Trending Now Design
Google Trends began rolling out a new design for the trending now page a day or so ago. The new design seems to give you more filter options and provide more keyword data on the same page.
Google Business Profiles Listings See Also Carousel Leading To Competitors
Google is testing the “see also” carousel on Google Business Profiles. This means, someone can be looking directly at your local listing on Google, maybe because they searched for your company name, and Google can be suggesting competitors right under …
Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Explore how integrating push notifications can improve your website’s SEO, user engagement and monetization strategy.
New feature: Introducing Yoast AI Optimize
Today we’re welcoming Yoast AI Optimize to our family of AI features. The AI features are designed to make SEO tasks easier than ever by harnessing the power of AI. The tool is perfect for marketing professionals, freelance writers, and content strategists. This brand new feature ensures your carefully-crafted content is search engine friendly. What […]
The post New feature: Introducing Yoast AI Optimize appeared first on Yoast.
Future-proof your content by Edna Chavira

Learn how to optimize your content for maximum impact.
Federal Judge Rules Google Is A Monopoly & Will Be Broken Up Or Face Serious Constraints
Judge Amit Mehta, a US federal judge ruled on Monday that Google is a monopoly. “Google is a monopolist, and it has acted as one to maintain its monopoly,” Judge Mehta wrote in his 286-page filing (PDF).
Federal judge rules Google violated antitrust law

Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.
Google Ads bug mislabels Demand Gen campaigns as Display Network

A Google Ads bug is causing Demand Gen campaigns to be incorrectly labeled as Display Network in reporting, prompting confusion among advertisers.
Google to sunset Structured Data Files v6 in Display & Video 360

Structured Data Files v6 for Display & Video 360 is set to sunset on April 30, 2025, where not migrating to v7 or higher could lead to service interruptions.
Google Search Console launches recommendations

This is an experimental feature, so you might not see it yet.
How to document your SEO strategy

Learn what makes a successful SEO strategy and why documenting it can help you gain buy-in, set realistic goals and streamline your efforts.
Report: Google Search traffic and queries not impacted by new competing AI search engines

New data from Datos’ clickstream panel analyzed by Sonata Insights showed Google traffic grew over the year, despite all the new AI competitors.
The restaurateur: A new essential human role in PPC and digital marketing

See how AI is redefining digital marketing and the vital human roles of teacher, doctor, pilot and restaurateur in successful PPC management.
10 advanced strategy ideas for Google Ads

Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns.
Bing Search Ranking Algorithm Update Around May 29th? Microsoft Says No.
Microsoft looks to have pushed out a Bing Search ranking algorithm update around May 29th. I don’t track Bing Search ranking volatility that closely anymore but Glenn Gabe looked back at some data and believes that around May 29, 2024, there was a big…
Google Does Not Handle HTTP RateLimit Header Fields
Google seems to know handle or obey the RateLimit Header Fields for HTTP. Mike Blazer asked John Mueller from Google about this and John said he never heard of it, so he assumes Google Search does not handle it.