SEO

Biggest Web Migration Gotchas

Harry Clarke

1. Misvaluing your current digital assets Migrations are often the final step of an exciting journey of page redesigns, user research and refreshing your brand. One common pitfall however is to only focus on the new, and forget the old until it’s…

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Marketing Analytics Mistake #1: Efficiency Without Effectiveness!

Avinash Kaushik

“Let’s all focus on a single metric, a True North for the entire company!” This is an understandable sentiment from Extremely Senior Leaders (ESLs). There are so many data pukes (sorry, “dashboards”) running around the organization, employees face such difficulty in being able to be smarter. Or, worse, Teams/Agencies can cherry-pick and show “impact.” Hence, […]

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Social media ads vs. organic strategy: which is better for SEO?

Sabrina Joest

Even if you’re a new or experienced business owner, you can’t ignore the impact of social media on your business. It’s great for marketing, brand awareness, and SEO. But it’s quite a hassle to keep track of your social media accounts, website, blog, and your product(s). To save you time and money, we’ll be looking […]

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