Impresons and Clicks goes down CTR goes up, opinions/expirinces?
Google traffic goes down but CTR is going up
Google AI Overviews Also Gets Listen Button
Google has been placing listen buttons in the Google Search results in various locations, like knowledge panels and local packs. So it comes as no surprise to see them also in the AI Overviews.
You May Also Need Google Search Refinements
Google Search is testing a new category of search refinements named “you may also need.” These refinements show products that may be found in a specific e-commerce store.
Google Tests Rounded Outlines Around Search Feature Snippets
Google is now testing rounded outlines around some of its search result snippet features. This includes around the snippets in the local pack and also knowledge panels. I do wonder if this is a variation of the snippet background highlights from the ot…
Google Search Hidden Gems Refinement Box
Recently we saw a hidden gems stores section in the Google Search results, which seemed nothing like the hidden gems algorithm from last year. And now I am seeing another variation of that just named hidden gems, under a stores search refinement.
Google apologizes to advertisers for major Shopping Ads glitch

Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports.
Google Ads removes Audience Recommendations

Google Ads advertisers will need to take a more hands-on approach to audience targeting after the removal of Audience Recommendations.
The billion-dollar one-person SEO agency: Fiction or the future?

A look into the potential for streamlined operations, increased productivity and billion-dollar valuations of AI-powered SEO agencies.
What winning video advertising creative looks like in 2024

Here’s how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.
Some Google Helpful Content Update Resurrections With August Core Update
As you know, Google released the August 2024 core update on Thursday and then shortly after confirmed a ranking bug impacting a large number of search results. During that time, we have seen many reports from SEOs and site owners that they are startin…
Google Testing Search Snippet Hover Background Colors
Google is testing adding a dynamic blue colored background highlight color when you hover your mouse cursor over a search result snippet. The whole background just behind that specific search result snippet will change from white, to a highlight blue …
Thumbnails Back In Google Search Result Snippets For Many
For the past several months, many sites have been complaining over and over again that their image thumbnails for their websites were not showing up in the Google Search result snippets. Well, with the release of the August 2024 core update, many small…
Google Search Mentioned In Key Answers Box
Google Search has this new feature named “mentioned in key answers.” This shows you which personalities, entities, within Google’s knowledge graph, are mentioned in the search results in Google.
Google’s John Mueller Uploads Audio Robots.txt File
John Mueller from Google did it again with his site and this time uploaded an audio file, in wav format, for his robots.txt file. You can go to it and listen to him read out his robots.txt rules in his own voice. It is a valid robots.txt file but I su…
Interactive CTV ads boost engagement, fall short on purchases

Interactive CTV ads boost brand recall and engagement but struggle to drive immediate purchases, highlighting its promise and limitations.
Could your marketing automation be doing more? by Edna Chavira

Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back.
Meta expands ad attribution tools to boost campaign performance

The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution.
YouTube tests longer CTV ad breaks

YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.
Daily Search Forum Recap: August 16, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google released the much anticipated August 2024 core update…
Unraveling Google Navboost and building user trust through UX

By providing your users with the best experience possible, positive search rankings will naturally follow.