Mastering email campaign execution by Edna Chavira

Don’t miss this opportunity to learn how to create more effective and engaging emails.
Google SA360 now supports Microsoft automated bidding

Google’s Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.
Google tightens rules on Crypto Ads in Switzerland

Advertisers must comply with Google’s updated cryptocurrency ad policies to maintain market access and avoid disruptions.
Google releases Ad Manager API v202408

Google adds contextual targeting options, supply chain diagnostics tools, and updated reporting dimensions to enhance ad placement precision.
srsltid parameter
Want to block any URLs w/ the?srsltid parameter
Daily Search Forum Recap: August 22, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Now we are seeing some early reports of those early August core update gains are being reversed…
How to use Google Search Console to unlock easy SEO wins

Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results.
How search query length is shifting in the LLM era: Insights for brands

Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.
Mastering Google Trends to improve your SEO
Staying on top of things and beating your competitors means staying on top of trends and consumer behavior. Over the years, Google quietly developed a tool that has become a staple in many SEO toolkits: Google Trends. This tool provides invaluable insights into what people are searching for. The latest update of Google Trends brings […]
The post Mastering Google Trends to improve your SEO appeared first on Yoast.
7 ways to segment Performance Max and Shopping campaigns

These segmentation techniques help align your ad strategies with business goals and maximize campaign performance.
Reports: Some Google August Core Update Gains Vanishing In Past 24 Hours
I am starting to see some early reports from some site owners and SEOs that the gains they may have seen early on with the Google August 2024 core update, is slowly starting to slip away or vanish as you would… Meaning, some are noticing a surge (sma…
New Report: Want Links In Google AI Overviews? Rank Well In Google Search.
Do you want to get links in the new Google AI Overviews that show up in Google Search? Well, a new report says all you need to do is rank well in Google Search organically and you are incredibly likely to have links in the AI Overviews.
Google: Unanswered Comments Don’t Hurt Your Google Search Rankings
Martin Splitt from Google said that having unanswered comments on your site or webpages does not negatively hurt your rankings in Google Search and is not a bad SEO thing. He said Google Search does not look to see of your comments get answered or do …
Google Ads Bug Attributes Traffic To Legacy Smart Matching Type
Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore – smart matching. Ginny Marvin, the Google Ad Liaison, confirmed the issue and said, “Advertisers will not be charg…
Google Tests Verification Icons For Free Search Result Listings
After testing the blue verification icons and labels for ads in the Google Search results, now Google seems to be testing them on the free organic search results. Oh, and Google also tested them in gold, and Microsoft tested verification labels in orga…
Report: Google encouraged advertisers to target teens on YouTube

Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.
Google Ads updates PMax modification campaign request form

The PMax modification request form update includes faster implementation notifications and the ability to make multiple changes at once.
Daily Search Forum Recap: August 21, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google told us to wait until the August core update is done rolling out to see how we were impacted…
Google AI Overviews, organic results overlap jumps to 99%, analysis finds

In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results.
How to fix ‘Crawled – Currently not indexed’ error in Google Search Console

Uncover the reasons behind the ‘Crawled – Currently not indexed’ error in Google Search Console and solutions to get your pages indexed.